Company profile: Madison Logic
1.1 - Company Overview
Company description
- Provider of a global multi-channel ABM media activation and measurement platform that leverages proprietary intent data to help B2B marketers identify and prioritize in-market accounts and key personas, target them with display, content syndication, connected TV, and LinkedIn social advertising, and measure account engagement, pipeline impact, and sales cycle acceleration.
Products and services
- ABM Display Advertising: Multi-channel advertising system that targets accounts across web, apps, and social media, leveraging intent data to prioritize accounts and personalize ads for greater relevance
- ML Insights: Intent-data-driven platform that identifies and prioritizes in-market accounts and key personas, and pinpoints the most effective content across the buyer’s journey
- ML Measurement: Cross-channel analytics product that tracks and measures ABM campaign impact, delivering insights into account engagement, pipeline impact, and sales cycle acceleration
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Madison Logic
InsideView
HQ: United States
Website
- Description: Provider of AI-driven go-to-market and Targeting Intelligence solutions that deliver critical intelligence into CRM, enabling sales and marketing teams to identify and qualify the best targets, engage with more relevancy, optimize B2B advertising, personalize web content, orchestrate multi-channel campaigns, and improve outreach using account intelligence, B2B DSP, sales intelligence, personalization, and orchestration.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Engagement Labs
HQ: Canada
Website
- Description: Provider of full-service next-generation social technology solutions for marketers, delivering insights to engage audiences through social media and building collective intelligence to help brands become smarter social media marketers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Engagement Labs company profile →
ClickMotive
HQ: United States
Website
- Description: Provider of marketing software for the automotive industry, offering its FUSION suite including dealer, auto group, regional, OEM, and mobile websites, search engine marketing programs, search engine optimization, video marketing, lead delivery, content management, reporting analytics, and customization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ClickMotive company profile →
Usercentrics
HQ: Germany
Website
- Description: Provider of compliance technology SaaS for consent management, offering a Consent Management Platform for websites and apps to manage user consents for cookies and tracking per legal requirements, Google Consent Mode integration to signal consent status for ads and analytics, and a mobile app SDK for privacy-compliant data collection.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Usercentrics company profile →
Outbound
HQ: United States
Website
- Description: Provider of a web-based messaging automation tool for non-technical marketers and product teams to set up emails, push notifications, SMS, and voice messages triggered by customer actions, and to test message effectiveness.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Outbound company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Madison Logic
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Madison Logic
2.2 - Growth funds investing in similar companies to Madison Logic
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4 - Top valuation comps for Madison Logic
4.2 - Public trading comparable groups for Madison Logic
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