Company profile: Fluent
1.1 - Company Overview
Company description
- Provider of commerce media solutions connecting brands with highly engaged consumers, leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning to unlock revenue and scale customer acquisition. Offerings include post-transaction advertising, rewarded inventory via AI-powered Offerwall, performance content, audience solutions, and an influencer network.
Products and services
- First-Party Data: Delivers robust, declared first-party data from over 20 million monthly consumers to orchestrate omnichannel marketing strategies and enhance customer acquisition at scale
- Post-Transaction Advertising: Supplies proprietary, exclusive ad inventory enabling advertisers to present targeted offers at the optimal purchase moment, unlocking incremental revenue and acquiring high-value customers at scale
- Rewarded Inventory: Offers an AI-powered Offerwall connecting advertisers with millions of monthly active, highly engaged users to drive mobile growth and scalable user acquisition
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Fluent
AdVerif.ai
HQ: The Netherlands
Website
- Description: Provider of artificial intelligence-based content verification solutions for advertisers, publishers, and ad networks, using technology to identify misinformation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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NGL
HQ: United States
Website
- Description: Provider of independent Latinx media and entertainment solutions that connect advertisers with the Latinx audience in-language, in-culture and in-context.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full NGL company profile →
PageScience
HQ: United States
Website
- Description: Provider of cookieless page-level scoring and targeting, pioneered in the healthcare industry and expanded to other ad categories; integrated with Appnexus to deliver high-performing pages at scale as they become available.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Ramp
HQ: France
Website
- Description: Provider of digital advertising solutions for retail networks, offering a platform to manage local campaigns with centralized or decentralized activation and reporting; Trade Ads to automate media budget allocation by point of sale based on sales data and other criteria; drive-to-store marketing via geolocated ads and promotions; and BELIEVE for digital artist promotion across YouTube, Spotify, and TikTok in over 50 countries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Ramp company profile →
AudienceFuel
HQ: United States
Website
- Description: Provider of the first-of-its-kind and only publisher-to-publisher house inventory trading platform, created to give premium digital publishers new tools to grow audiences and revenue with little to no cost.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AudienceFuel company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Fluent
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Fluent
2.2 - Growth funds investing in similar companies to Fluent
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4 - Top valuation comps for Fluent
4.2 - Public trading comparable groups for Fluent
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