Company profile: Rockerbox
1.1 - Company Overview
Company description
- Provider of a marketing measurement platform that integrates Multi-Touch Attribution, Marketing Mix Modeling, and Testing. Centralizes 1st-party marketing spend, conversions, and online/offline touchpoints via direct integrations with over 200 ad platforms. Delivers a unified data foundation, channel measurement, daily performance tracking, MMM for budget allocation, MTA for buyer journey insights, and direct mail impact measurement.
Products and services
- Multi-Touch Attribution (MTA): Delivers 1st-party-data–driven, granular insights across online and offline touchpoints to optimize channel performance daily via direct integrations with over 200 ad platforms and centralized conversions
- Marketing Mix Modeling (MMM): Employs historical-data–based modeling to forecast ad spend–revenue correlations, guiding budget allocation using centralized spend and conversion data across channels for strategic optimization
- Data Foundation: Architects a unified-data–oriented repository that centralizes marketing spend, conversions, and online/offline touchpoints via 1st-party data and direct integrations with over 200 ad platforms for comprehensive analysis
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Rockerbox
Voxnest
HQ: United States
Website
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Ramp
HQ: France
Website
- Description: Provider of digital advertising solutions for retail networks, offering a platform to manage local campaigns with centralized or decentralized activation and reporting; Trade Ads to automate media budget allocation by point of sale based on sales data and other criteria; drive-to-store marketing via geolocated ads and promotions; and BELIEVE for digital artist promotion across YouTube, Spotify, and TikTok in over 50 countries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Ramp company profile →
Right Media
HQ: United States
Website
- Description: Provider of the Right Media Exchange, a platform for targeting audiences, connecting digital advertising companies, and monetizing digital media.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Right Media company profile →
Resonate
HQ: United States
Website
- Description: Provider of a platform that translates deep insights into people's values, preferences, and beliefs into more relevant marketing and advertising. Uses motivations-based targeting to power online ad campaigns for political campaigns, advocacy groups, and major consumer brands, going beyond demographic, behavioral, or interest targeting to reach audiences based on values such as patriotism.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Resonate company profile →
RhythmOne
HQ: United States
Website
- Description: Provider of technology-enabled digital media and programmatic advertising solutions that connect online audiences with brands across devices. Offers fully integrated, cross-screen services spanning desktop and mobile, including premium publisher products integrated into Unruly and automated, real-time bidding to connect publishers with advertisers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full RhythmOne company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Rockerbox
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Rockerbox
2.2 - Growth funds investing in similar companies to Rockerbox
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4 - Top valuation comps for Rockerbox
4.2 - Public trading comparable groups for Rockerbox
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