Company profile: Undertone
1.1 - Company Overview
Company description
- Provider of cross-screen digital advertising solutions, offering high-impact display, video and CTV ad units, plus social monitoring, influencer partnerships and custom content. Delivers immersive campaigns via a technology platform and proprietary SORT technology for cookie-free targeting. Also offers the Uplift Collective, a portfolio of premium publishers focused on minority-, women- and LGBTQIA+-owned entities and social justice.
Products and services
- Proprietary SORT Technology: A cookie-independent, proprietary targeting system that predicts a user's mindset to deliver relevant ads via Undertone’s technology platform, without relying on cookies
- High Impact Campaigns: Cross-screen High Impact Campaigns architect advertising across display, video, CTV, and social media, engaging consumers beyond traditional banner ads and delivered across devices through Undertone’s technology platform
- Video & CTV Advertising: Advanced-TV Video & CTV Advertising produces instream and outstream ad units across different screens and devices, enabling brands to engage consumers beyond traditional banners with immersive video experiences
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Undertone
Digital Remedy
HQ: United States
Website
- Description: Provider of tech-enabled digital media solutions for publishers and advertisers, delivering performance-based innovation through superior customer service, diverse strategic solution sets, and flawless execution. Offerings include Performance TV and Performance CTV campaign management, Performance Action and Brand, omnichannel inventory management, contextual targeting, pixel tracking, and real-time analytics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Dstillery
HQ: United States
Website
- Description: Provider of AI-powered ad targeting solutions for programmatic and CTV campaigns, including ID-free behavioral targeting, customizable and pre-built audiences refreshed daily, Audience Brief Genius recommendations, and privacy-safe custom patient targeting compliant with HIPAA, enabling brands and agencies to identify and reach precise, scalable audiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Dstillery company profile →
Next14
HQ: Italy
Website
- Description: Provider of data-driven marketing and advertising solutions, including data and audience activation via proprietary technology, creative content development, media strategy and planning, retail intelligence, e-commerce optimisation, and GDPR-compliant cross-device identifier aggregation algorithms.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Next14 company profile →
Content Amp
HQ: United Kingdom
Website
- Description: Provider of content agency services with content at its core. Founded in 2010 as Search News Media, now operating as Content Amp. The team brings over 12 years of online content and marketing experience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full Content Amp company profile →
Bevo Media
HQ: United States
Website
- Description: Provider of internet marketing management services through a multi-platform offering that creates a more transparent marketplace to buy and sell performance based traffic, including the Bevo Affiliate Portal, a free click-tracking platform and exchange. Founded in 2008 and headquartered in San Diego, California.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bevo Media company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Undertone
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Undertone
2.2 - Growth funds investing in similar companies to Undertone
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4 - Top valuation comps for Undertone
4.2 - Public trading comparable groups for Undertone
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