Company profile: Optimizely
1.1 - Company Overview
Company description
- Provider of a digital experience platform combining content, commerce, multi-channel marketing, and predictive analytics. Offers a CMS; content marketing; web and feature experimentation; and configured and customized commerce with multi-site support, visitor targeting, inventory management, and custom checkout workflows, plus intelligent optimization, lead generation, web product recommendations, conversion, and analytics.
Products and services
- Web Experimentation: A/B-driven product for running A/B tests and other experiments to optimize customer interactions and improve website performance
- Content Management System: API-enabled platform for creating, managing, and delivering digital content across channels, featuring authoring capabilities, layout controls, and content approval workflows
- Configured Commerce: Multi-site suite for launching, scaling, and managing ecommerce shops with visitor targeting and inventory management
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Optimizely
Levitate
HQ: United States
Website
- Description: Provider of a relationship marketing platform offering communication tools and an AI dashboard to help relationship-based businesses keep in touch with clients, prospects, and referral sources, supporting small businesses and small entrepreneurial teams within large companies in their growth.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Eppo
HQ: United States
Website
- Description: Provider of an AB experimentation and feature management platform that makes testing accessible across organizations, enabling companies to tie product, AI, and marketing efforts to revenue and growth, and allowing every function to adopt experimentation through easy integration with cloud services and MarTech tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Campaign Stars
HQ: United States
Website
- Description: Provider of the industry’s first Content as a Service (CaaS) platform for content marketing, enabling users to create, manage, and test campaigns and fueling world class ongoing campaigns.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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One Iota
HQ: United Kingdom
Website
- Description: Provider of omnichannel retail technology for retailers, designing and developing consumer and staff mobile apps (iOS/Android), in-store kiosks, shoppable social walls, and RFID-enabled smart fitting rooms to create frictionless digital customer experiences from mobile to store, integrating with payment systems and product data to support engagement and in-store transactions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Dex Media
HQ: United States
Website
- Description: Provider of marketing solutions for local businesses, trusted by more than 580,000 clients nationwide, offering a custom mix including websites, print, mobile, social media and search engine marketing to help clients create and grow customer relationships.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Dex Media company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Optimizely
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Optimizely
2.2 - Growth funds investing in similar companies to Optimizely
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4 - Top valuation comps for Optimizely
4.2 - Public trading comparable groups for Optimizely
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