Company profile: Alterian
1.1 - Company Overview
Company description
- Provider of an integrated marketing software platform, including a Real-Time CX Platform combining AI with customer journey analytics and real-time journey orchestration to analyze, understand, and optimize customer journeys across channels. Offerings include Journey Insight, Customer Journey Analytics, Real-Time Journey Orchestration, Journey AI, and Journey Discovery, supported by a global partner community.
Products and services
- Real-Time CX Platform: An integrated system that combines AI with customer journey analytics and real-time journey orchestration to analyze, understand, and optimize cross-channel customer journeys
- Real-Time Journey Orchestration: A multi-channel capability that architects, manages, and optimizes individualized customer experiences in real-time across channels, enabling dynamic journey design and execution
- Customer Journey Analytics: An AI-driven analytics component that delivers actionable insights into interactions across all touchpoints, visualizing customer journeys and identifying optimization opportunities for better experience outcomes
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Alterian
OpenMoves
HQ: United States
Website
- Description: Provider of digital marketing services helping businesses develop brands and advertise products through paid media management (Google Ads, Facebook Ads), SEO, OM3 email marketing, marketing automation, and creative services to drive leads, ecommerce sales, revenue, conversions, and engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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InBrain
HQ: United States
Website
- Description: Provider of a people-based insights and survey monetization platform that connects and rewards real people with surveys designed for them, facilitating research for market research firms and brands on monetizable mobile applications. Offers inBrain Survey Wall, Native Surveys™, Monetization API, Survey Wall Link (managed by inBrain’s AI), and iFrame by inBrain to deliver and display rewarded, relevant surveys.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Avrick Direct
HQ: United States
Website
- Description: Provider of direct mail, direct marketing, and data compilation services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Soprism
HQ: Belgium
Website
- Description: Provider of marketing strategies and social profiling solutions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Soprism company profile →
EngageSciences
HQ: United Kingdom
Website
- Description: Provider of a marketing engagement platform that collects first party data at enormous scale on behalf of brands and media companies, helping brands make their best fans their best marketers, everywhere.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full EngageSciences company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Alterian
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Alterian
2.2 - Growth funds investing in similar companies to Alterian
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4 - Top valuation comps for Alterian
4.2 - Public trading comparable groups for Alterian
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