Company profile: Nielsen
1.1 - Company Overview
Company description
- Provider of cross-media audience measurement and planning solutions delivering a comprehensive understanding of what consumers watch and buy. Offerings include Total Audience measurement across devices; Nielsen ONE for integrated planning, measurement and outcomes with deduplicated metrics across linear, streaming and digital; The Gauge for TV viewing analysis; and Cross Media Measurement across platforms.
Products and services
- Cross Media Measurement: Enterprise-grade service that allows planning and measuring audiences across different media platforms, leveraging first- and third-party data for customized ad campaigns
- Nielsen ONE: Modular platform integrating planning, measurement, and outcomes tools for cross-media campaigns, delivering deduplicated metrics across linear, streaming, and digital media
- The Gauge: Industry-standard analytics tool that analyzes audience viewing behaviors across key TV delivery platforms, helping navigate the TV landscape with precision
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Nielsen
Datamonitor
HQ: United Kingdom
Website
- Description: Provider of premium global business information, delivering independent data, analysis and opinion across Automotive, Consumer Packaged Goods, Financial Services, Pharmaceutical & Healthcare, Retail, Technology and Telecoms. Also offers Datamonitor Healthcare for market assessments, drug-class insights, opportunities, competition analysis, patient population data, expert insights and tailored research support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Credit Kudos
HQ: United Kingdom
Website
- Description: Provider of credit bureau services using open banking financial behavior and consumer transaction data to measure creditworthiness, building highly accurate and transparent credit score cards and affordability metrics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Renaissance Capital
HQ: United States
Website
- Description: Provider of global IPO investment advisory services, including institutional research, investment management, and indexing for pre-IPO private and public companies, offering full pre-IPO and post-IPO research and proprietary analytics on local and international IPOs across industries and market capitalizations.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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View full Renaissance Capital company profile →
Iconix Biosciences
HQ: United States
Website
- Description: Provider of a toxicogenomics database of microarray and pharmacology data (DrugMatrix) and the informatics expertise to mine and interpret it, with a library of Drug Signatures, genomic biomarkers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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The Weather Network
HQ: Canada
Website
- Description: Provider of weather information services for transportation, energy, municipalities, and media in Canada, offering detailed hyper-local forecasts by postal code, active alerts and notifications, satellite and radar maps, and on-demand videos on extreme weather, regional reports, and climate change. Delivers interactive TV apps, websites, and mobile and tablet apps with local weather information and video content.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full The Weather Network company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Nielsen
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Nielsen
2.2 - Growth funds investing in similar companies to Nielsen
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4 - Top valuation comps for Nielsen
4.2 - Public trading comparable groups for Nielsen
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