Company profile: Second Measure
1.1 - Company Overview
Company description
- Provider of consumer transaction data analytics using billions of anonymized purchases to answer real-time questions on company performance and consumer behavior. Offers a platform to explore transaction data; daily tracking of thousands of public and private companies; data enrichment, normalization, and visualization; and specialized analyses including subscription meals and partnership impact.
Products and services
- Consumer Transaction Data Analytics: Engineers analytics on billions-scale anonymized credit-card purchases to deliver insights on company performance and consumer behavior for leading brands and investment firms
- Data Enrichment, Normalization, and Visualization: Enhances transaction-level datasets by deciphering descriptors, tagging merchants, mapping entities, inferring locations, segmenting purchase channels, and visualizing consumer behavior for clearer company performance analysis
- Daily Tracking of Companies: Tracks thousands of public and private companies daily using proprietary analytics, delivering performance monitoring and trend detection across anonymized consumer purchases for brands and investment teams
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Second Measure
Second Spectrum
HQ: United States
Website
- Description: Provider of AI-driven sports technology leveraging machine learning and computer vision to track players in sports like basketball and soccer, index video, deliver automated pre- and post-game, team and player reports, and generate stats, analytics, and augmented content for live broadcasts. Offers interactive applications, personalized augmented video, and AR livestreaming (Clippers CourtVision), and is the Official Optical Tracking Provider for top leagues.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Real Capital Analytics
HQ: United States
Website
- Description: Provider of proprietary data and analytics focused exclusively on the investment market for commercial real estate, with offices in New York City, San Jose, and London.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Label Insight
HQ: United States
Website
- Description: Provider of SaaS that collects, aggregates and analyzes CPG food label data for government, retailers, manufacturers and app developers, including allergens, additives, ingredient and claims analysis. Offerings include curated product content, health and wellness transparency widgets, attribution-based retail media, validated product database integrated with top PIM providers, consumer search trend insights, and SmartLabel implementation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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TradeVibes
HQ: United States
Website
- Description: Provider of TradeVibes, an online database of companies that enables users to share, discuss, and evaluate company information. Mill River Labs was founded by four former PayPal employees; TradeVibes was purchased by VentureBeat in September 2009.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Maverick
HQ: United States
Website
- Description: Provider of hassle-free, risk-free B2B lead generation services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Maverick company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Second Measure
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Second Measure
2.2 - Growth funds investing in similar companies to Second Measure
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4 - Top valuation comps for Second Measure
4.2 - Public trading comparable groups for Second Measure
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