Company profile: Unmetric
1.1 - Company Overview
Company description
- Provider of a social media intelligence platform for brands, combining people and technology to track and analyze the online behavior of over 30,000 brands. Offers in-depth analytics, competitor benchmarking, earned media value calculation, campaign intelligence, content tagging, and Facebook analytics to uncover data-driven insights and optimize social strategies.
Products and services
- Benchmark: An industry-grade module that enables brands to compare social media performance against competitors and industry leaders to architect effective strategies and precise performance benchmarks
- Analyze: An enterprise-grade analytics product that delivers in-depth content engagement metrics, sentiment analysis, and competitor performance benchmarking for brand-focused social media intelligence
- Campaign Intelligence: An automated campaign analytics component that evaluates social campaign performance via engagement metrics and flags promoted content to uncover actionable, data-backed insights
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Unmetric
HYPR Brands
HQ: United States
Website
- Description: Provider of in-depth audience demographics of social influencers, enabling marketers to effectively target desired demographics using the voice of influencers, lowering costs and making influencer marketing a science.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full HYPR Brands company profile →
influence.co
HQ: United States
Website
- Description: Provider of a professional network for the creator economy, offering a platform for influencers, creators, and businesses to build profiles, join communities, learn, and collaborate. Services include brand campaign opportunities to monetize influence, creator communities for knowledge sharing and engagement with fans and brands, and an Answers feature for questions and insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full influence.co company profile →
Union Metrics
HQ: United States
Website
- Description: Provider of in-depth social media analytics via SaaS tools for brands and agencies, enabling businesses, from small companies to the world's largest brands, to optimize social strategy on the channels that matter most; located in San Francisco, CA, with an office in Austin, TX.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Union Metrics company profile →
eYeka
HQ: France
Website
- Description: Provider of co-creative, crowdsourced solutions for brands, offering prospective and trends research, new product development, positioning and brand stretch, marketing and brand experience, and consumer engagement and social content; builds a direct connection with brands’ and agencies’ consumers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full eYeka company profile →
Captiv8
HQ: United States
Website
- Description: Provider of full-service, end-to-end influencer marketing solutions, offering an intuitive workflow for brands to uncover actionable insights on trends, discover and vet influencers, and seamlessly activate campaigns at scale.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Captiv8 company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Unmetric
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Unmetric
2.2 - Growth funds investing in similar companies to Unmetric
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4 - Top valuation comps for Unmetric
4.2 - Public trading comparable groups for Unmetric
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