Company profile: Datalogix
1.1 - Company Overview
Company description
- Provider of analytics and meaningful insights by connecting digital media with offline purchasing data to help consumer marketers increase advertising effectiveness and measurability; powered by the DLX Platform, which encompasses over $1 trillion in consumer spending and powers campaigns for more than 75% of online media.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Datalogix
Innerscope Research
HQ: United States
Website
- Description: Provider of audience and consumer insights using neuroscience-informed biometrics, helping marketers and Fortune 500 clients optimize brands, products, and communications by measuring emotional engagement to better understand consumer decision-making.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Innerscope Research company profile →
Exclaimer
HQ: United Kingdom
Website
- Description: Provider of a cloud-based email signature management platform for Microsoft 365, Google Workspace, and Microsoft Exchange. Enables centralized creation and application of signatures with a drag-and-drop editor, rule-based logic, banners and social icons, analytics, directory sync with Azure AD or Google Directory, role-based access, and campaign scheduling and targeting; ensures regulatory compliance and brand consistency.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Exclaimer company profile →
Preview Networks
HQ: Denmark
Website
- Description: Provider of a content marketing platform for brands and a content aggregation and syndication platform for publishers, enabling centralized distribution and management of marketing and PR content across media destinations, devices, and commerce platforms, and helping media partners automate content acquisition.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Preview Networks company profile →
Hello Bar
HQ: United States
Website
- Description: Provider of customizable website engagement tools that direct visitors to calls to action, including persistent header and footer bars, modals, full-screen page takeovers, sliders, and floating alerts, with easy customization of every element to match your website style.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Hello Bar company profile →
FirstRain
HQ: United States
Website
- Description: Provider of a cloud-based business analytics platform and mobile, cross-platform solutions that deliver analytics tuned to company strategy for sales, marketing, and finance professionals, enabling a deep understanding of customers to transform business decision-making.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full FirstRain company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Datalogix
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Datalogix
2.2 - Growth funds investing in similar companies to Datalogix
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4 - Top valuation comps for Datalogix
4.2 - Public trading comparable groups for Datalogix
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