Company profile: Swoogo
1.1 - Company Overview
Company description
- Provider of event management software for everything from single-speaker webinars to massive in-person global trade shows, featuring customizable registration with unlimited conditional logic, a cooperative ecosystem integrating with marketing and CRM via a robust API, event payments with various integrations and no extra transaction fees, and customized reporting on registrations, event stats, and attendee activities.
Products and services
- Cooperative Ecosystem: An API-driven network of tech partnerships enabling integration with diverse marketing and CRM platforms via a robust API for streamlined event data interoperability
- Event Payments: An integration-ready payments component that collects event fees through various platform integrations, without extra transaction fees
- Registration: A custom-engineered registration form supporting unlimited conditional logic and fully customizable attendee fields, adaptable from single-speaker webinars to massive in-person trade shows
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Swoogo
Ludus
HQ: United States
Website
- Description: Provider of web-based software for the performing arts, offering a platform for ticketing, marketing, and fundraising. Flagship product Ludus Tickets powers online ticket sales for hundreds of performing arts programs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Ludus company profile →
Expo Logic
HQ: United States
Website
- Description: Provider of event registration, integrations, and lead retrieval services, administered by a team of industry veterans and innovative technology developers. Headquartered in Pennsylvania, serving more than 250 annual events worldwide since 1980.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Expo Logic company profile →
Airmeet
HQ: United States
Website
- Description: Provider of an all-in-one virtual and hybrid events platform for summits, conferences, fairs, expos, meetups, workshops, and webinars, designed for immersive attendee experiences. Features include live streaming, attendee engagement and networking via Social Lounge, event analytics, simulive webinars, customizable event branding, and deep HubSpot integration for insights on buyer intent and targeted campaigns.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Airmeet company profile →
Millertech
HQ: United Kingdom
Website
- Description: Provider of membership and CRM systems for the Not for Profit (NFP) sector, including MillerTech Membership Software; Merlin for trade unions supporting member administration, subscriptions, events, communication, and balloting; and an open-source CRM based on CiviCRM to manage contacts, members, donations, and fundraising campaigns, plus digital services for websites, portals, and apps to enhance member engagement and streamline operations.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Millertech company profile →
EventRebels
HQ: United States
Website
- Description: Provider of online and onsite event registration services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full EventRebels company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Swoogo
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Swoogo
2.2 - Growth funds investing in similar companies to Swoogo
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4 - Top valuation comps for Swoogo
4.2 - Public trading comparable groups for Swoogo
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