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Company profile: Lytics

1.1 - Company Overview

Lytics Logo

Lytics

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of an enterprise-grade customer data platform for personalized marketing, integrating data to create unified profiles, real-time insights, and targeted messaging. Products include C360 Readiness Index, Audience Generator AI, Schema Copilot, Conductor for identity resolution and pipelines, Cloud Connect reverse ETL, and a Decision Engine for behavioral scoring, content affinities, and segmentation.

Products and services

  • Conductor: An enterprise-grade customer data infrastructure that architects identity resolution, data-stitching, pipeline-automation, and profile-building to construct unified customer records for personalized marketing
  • Decision Engine: An AI-powered marketing component that delivers behavioral scoring, models content affinities, and executes advanced segmentation to target messaging
  • Cloud Connect: An enterprise-grade reverse ETL product that unlocks data stored in data warehouses, data lakes, and lake houses to enrich and augment customer profiles.

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Lytics

QuantiSense Logo

QuantiSense

HQ: United States Website
  • Description: Provider of retail analytics solutions using the QuantiSense Decision Orchestration Platform to combine business intelligence with industry best practices, ensuring the most profitable merchandising and store operations decisions for retailers.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full QuantiSense company profile →
Guavus Logo

Guavus

HQ: United States Website
  • Description: Provider of analytically powered big data applications that enable companies to embed data-driven decisions into agile business processes, addressing specific business problems in next-generation service assurance, next-generation customer experience management, and the Internet of Things; proven across Fortune 500 enterprises.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Guavus company profile →
Auryc Logo

Auryc

HQ: United States Website
  • Description: Provider of a client-side journey intelligence platform for digital ecommerce that surfaces real-time insights with visual context to find and resolve customer journey issues affecting conversions and satisfaction. Offers Session Replay to highlight friction and Voice of the Customer to capture qualitative feedback to improve user experience.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Auryc company profile →
Enverus Logo

Enverus

HQ: United States Website
  • Description: Provider of a SaaS-based energy data and analytics platform for oil and gas, power and renewables. Solutions span asset valuation, portfolio management and procurement. Offerings include Enverus Intelligence Research, Foundations analytics-ready data, ESG Analytics, the EVOLVE conference, and the Hydrogen Fundamentals report.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Enverus company profile →
Fornova Logo

Fornova

HQ: United Kingdom Website
  • Description: Provider of revenue, distribution, and analytics solutions for hotels and car rental operators, including tools to monitor and manage digital distribution, optimize programmatic ad spend and marketing ROI, benchmark distribution health across direct and indirect channels, export PMS data for real-time revenue reporting to drive direct bookings, rate shopping and parity checks, competitor and OTA package analysis, and metasearch claim/evidence gathering to counter clickbait and false advertising.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Fornova company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Lytics

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Lytics

2.2 - Growth funds investing in similar companies to Lytics

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4 - Top valuation comps for Lytics

4.2 - Public trading comparable groups for Lytics

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4.3 - M&A Transactions similar to Lytics

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Lytics

What does Lytics do?

Lytics is a provider of an enterprise-grade customer data platform for personalized marketing, integrating data to create unified profiles, real-time insights, and targeted messaging. Products include C360 Readiness Index, Audience Generator AI, Schema Copilot, Conductor for identity resolution and pipelines, Cloud Connect reverse ETL, and a Decision Engine for behavioral scoring, content affinities, and segmentation.

Who are Lytics's competitors?

Lytics's competitors and similar companies include QuantiSense, Guavus, Auryc, Enverus, and Fornova.

Where is Lytics headquartered?

Lytics is headquartered in United States.

How many employees does Lytics have?

Lytics has 1,000 employees 🔒.

When was Lytics founded?

Lytics was founded in 2010 🔒.

What sector and industry vertical is Lytics in?

Lytics is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Lytics

Who are the top strategic acquirers in Lytics's sector and industry

Top strategic M&A buyers and acquirers in Lytics's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Lytics?

Top strategic M&A buyers groups and sectors for Lytics include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Lytics's sector and industry vertical

Which are the top PE firms investing in Lytics's sector and industry vertical?

Top PE firms investing in Lytics's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Lytics's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Lytics's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Lytics's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Lytics include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Lytics's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Lytics?

The key public trading comparables and valuation benchmarks for Lytics include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Lytics for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Lytics with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Lytics's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Lytics with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Lytics's' sector and industry vertical?

Access recent funding rounds and capital raises in Lytics's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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