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Company profile: ChannelMix

1.1 - Company Overview

ChannelMix Logo

ChannelMix

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of marketing analytics solutions including a Marketing Impact Modeling platform that uses machine-learning to analyze historical spend and performance, run budget scenarios, and predict ROI; cross-channel performance analytics; pipeline analytics and forecasting; multi-touch attribution; and data aggregation and unification tools including ChannelMix Data Engine and OneView.

Products and services

  • Marketing Impact Modeling™: A machine-learning-driven platform that analyzes historical spend and performance data, architects budget scenarios, and predicts ROI for the overall marketing mix to optimize marketing spend allocations
  • ChannelMix Data Engine: An automated data aggregation component that ingests, cleans, and stores data from any marketing, sales, or media source
  • Cross-Channel Performance Analytics: A cross-channel dashboard that combines data from all offline and online paid media sources, delivering unified insights into marketing performance across every channel

Key contacts

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Financial details

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1.2 - Competitors and similar companies to ChannelMix

Cardboard Fish Logo

Cardboard Fish

HQ: United Kingdom Website
  • Description: Provider of exceptional high quality, reliable, and low-cost SMS delivery services, with verified global coverage of over 760 mobile networks in more than 210 countries. Founded in 2000.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Cardboard Fish company profile →
Airborne Logo

Airborne

HQ: Canada Website
  • Description: Provider of a Toronto-based sales engagement and enablement software platform purpose-built for agencies, delivering a solution that fits their needs and amplifies their business.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Airborne company profile →
Paradym Logo

Paradym

HQ: United States Website
  • Description: Provider of automated marketing solutions for real estate agents and brokerages, enabling multi-pronged digital campaigns with automated property sites, listing videos, and enterprise social media tools to promote agents and listings and engage audiences.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Paradym company profile →
Setka Logo

Setka

HQ: United States Website
  • Description: Provider of solutions that help distributed content teams collaborate and grow their business by elevating content experiences, addressing the challenge of engaging audiences beyond the initial click long enough to convert.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Setka company profile →
DashThis Logo

DashThis

HQ: Canada Website
  • Description: Provider of marketing reporting and dashboard tools for digital agencies and in-house marketing teams, integrating data from sources like Google Analytics, Google Search Console, Google AdWords, Bing, Facebook, Instagram, Twitter, LinkedIn, Campaign Monitor, MailChimp, and DoubleClick Search. Offers analytics, PPC, SEO, social media, email, and ecommerce dashboards to track performance and key KPIs.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full DashThis company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for ChannelMix

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to ChannelMix

2.2 - Growth funds investing in similar companies to ChannelMix

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4 - Top valuation comps for ChannelMix

4.2 - Public trading comparable groups for ChannelMix

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4.3 - M&A Transactions similar to ChannelMix

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About ChannelMix

What does ChannelMix do?

ChannelMix is a provider of marketing analytics solutions including a Marketing Impact Modeling platform that uses machine-learning to analyze historical spend and performance, run budget scenarios, and predict ROI; cross-channel performance analytics; pipeline analytics and forecasting; multi-touch attribution; and data aggregation and unification tools including ChannelMix Data Engine and OneView.

Who are ChannelMix's competitors?

ChannelMix's competitors and similar companies include Cardboard Fish, Airborne, Paradym, Setka, and DashThis.

Where is ChannelMix headquartered?

ChannelMix is headquartered in United States.

How many employees does ChannelMix have?

ChannelMix has 1,000 employees 🔒.

When was ChannelMix founded?

ChannelMix was founded in 2010 🔒.

What sector and industry vertical is ChannelMix in?

ChannelMix is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for ChannelMix

Who are the top strategic acquirers in ChannelMix's sector and industry

Top strategic M&A buyers and acquirers in ChannelMix's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for ChannelMix?

Top strategic M&A buyers groups and sectors for ChannelMix include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in ChannelMix's sector and industry vertical

Which are the top PE firms investing in ChannelMix's sector and industry vertical?

Top PE firms investing in ChannelMix's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in ChannelMix's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in ChannelMix's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in ChannelMix's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to ChannelMix include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in ChannelMix's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for ChannelMix?

The key public trading comparables and valuation benchmarks for ChannelMix include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for ChannelMix for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for ChannelMix with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in ChannelMix's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for ChannelMix with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in ChannelMix's' sector and industry vertical?

Access recent funding rounds and capital raises in ChannelMix's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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