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Company profile: Tru Measure

1.1 - Company Overview

Tru Measure Logo

Tru Measure

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a digital marketing services platform with proprietary tracking technology and a dashboard, delivering media measurement and analytics for SMBs to assess marketing campaign performance. Offers advisory services focused on marketing campaigns and local advertising, helping businesses make analytics-based decisions.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to Tru Measure

Transparency Logo

Transparency

HQ: United States Website
  • Description: Provider of an Individual Attributed Marketing platform for automotive marketers, enabling businesses to leverage first-party and empirical data and machine learning to identify and engage consumers at the identity layer. The platform eliminates impression waste and improves the consumer experience.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Transparency company profile →
HallPass Media Logo

HallPass Media

HQ: Canada Website
  • Description: Provider of entertaining gaming and virtual world websites, developing premium brand domains into highly engaging portals with a strong focus on user experience, great navigation, and premium content.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full HallPass Media company profile →
BBE Sound Logo

BBE Sound

HQ: United States Website
  • Description: Provider of web-based programming solutions and a platform for serving, tracking, and managing ads for the online video community, covering advertising, publishing, and creative. Founded in 2004, backed by 300 premium brand advertisers and a network of over 1,200 publisher sites.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full BBE Sound company profile →
Ad2games Logo

Ad2games

HQ: Germany Website
  • Description: Provider of technology-driven performance marketing and game distribution solutions for games, leveraging advanced behavioral targeting and data mining to deliver quality users for more than 150 game publishers; Europe’s largest game-focused ad-tech company.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Ad2games company profile →
AdBrite Logo

AdBrite

HQ: United States Website
  • Description: Provider of an advertising exchange platform delivering site-level transparency and display and video advertising capabilities for advertisers; the largest independent advertising exchange.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full AdBrite company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Tru Measure

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Tru Measure

2.2 - Growth funds investing in similar companies to Tru Measure

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4 - Top valuation comps for Tru Measure

4.2 - Public trading comparable groups for Tru Measure

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4.3 - M&A Transactions similar to Tru Measure

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Tru Measure

What does Tru Measure do?

Tru Measure is a provider of a digital marketing services platform with proprietary tracking technology and a dashboard, delivering media measurement and analytics for SMBs to assess marketing campaign performance. Offers advisory services focused on marketing campaigns and local advertising, helping businesses make analytics-based decisions.

Who are Tru Measure's competitors?

Tru Measure's competitors and similar companies include Transparency, HallPass Media, BBE Sound, Ad2games, and AdBrite.

Where is Tru Measure headquartered?

Tru Measure is headquartered in United States.

How many employees does Tru Measure have?

Tru Measure has 1,000 employees 🔒.

When was Tru Measure founded?

Tru Measure was founded in 2010 🔒.

What sector and industry vertical is Tru Measure in?

Tru Measure is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Tru Measure

Who are the top strategic acquirers in Tru Measure's sector and industry

Top strategic M&A buyers and acquirers in Tru Measure's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Tru Measure?

Top strategic M&A buyers groups and sectors for Tru Measure include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Tru Measure's sector and industry vertical

Which are the top PE firms investing in Tru Measure's sector and industry vertical?

Top PE firms investing in Tru Measure's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Tru Measure's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Tru Measure's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Tru Measure's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Tru Measure include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Tru Measure's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Tru Measure?

The key public trading comparables and valuation benchmarks for Tru Measure include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Tru Measure for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Tru Measure with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Tru Measure's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Tru Measure with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Tru Measure's' sector and industry vertical?

Access recent funding rounds and capital raises in Tru Measure's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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