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Company profile: Mistplay

1.1 - Company Overview

Mistplay Logo

Mistplay

Headquarter: Canada
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a social platform for mobile gamers offering personalized game discovery, rewards earned by playing redeemable for gift cards, weekly contests with monthly epic prizes, and achievement badges that grant more units; also provides a Mobile Gaming Spender Report with insights on spender behaviors and trends to inform monetization strategies.

Products and services

  • Earn Rewards: Offers a unit-based redemption system where players convert gameplay-earned units into rewards such as gift cards
  • Discover Games: Delivers a personalized library recommending mobile titles for users to play, featuring tailored picks aligned to player preferences
  • Achievement Badges: Supplies a mission-based progression feature where users unlock badges by completing missions, earning additional units to spend on rewards

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Mistplay

Hutch Logo

Hutch

HQ: United Kingdom Website
  • Description: Provider of free-to-play mobile racing and automotive games, including F1 Clash (official Formula 1 circuits, teams and drivers), NASCAR Manager, Top Drives (card-based car collection and racing), and Forza Customs (car restoration and customization). Focused on action-packed, visually stunning titles for iPhone and iPad.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Hutch company profile →
231 Play Logo

231 Play

HQ: Germany Website
  • Description: Provider of high-quality games.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full 231 Play company profile →
Pixelberry Studios Logo

Pixelberry Studios

HQ: United States Website
  • Description: Provider of mobile video game applications focused on interactive narrative experiences where player decisions shape the story, offering the Choices platform with weekly updates across genres and titles including The Royal Romance, Bloodbound, Open Heart, High School Story, and Desire & Decorum.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Pixelberry Studios company profile →
ePlay Digital Logo

ePlay Digital

HQ: Canada Website
  • Description: Provider of an augmented reality sports, esports, and entertainment game platform and mobile titles. ePlay Digital creates and publishes AR games, including the augmented reality running app Klocked.me, flagship Big Shot Basketball, and a collaboration with Howie Mandel at HowiesGames.com.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full ePlay Digital company profile →
Zya Logo

Zya

HQ: United States Website
  • Description: Provider of next-generation musical artificial intelligence for everyone, developed by a Los Angeles-based team of music experts, innovative engineers, and award-winning product developers.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Zya company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Mistplay

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Mistplay

2.2 - Growth funds investing in similar companies to Mistplay

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4 - Top valuation comps for Mistplay

4.2 - Public trading comparable groups for Mistplay

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4.3 - M&A Transactions similar to Mistplay

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Mistplay

What does Mistplay do?

Mistplay is a provider of a social platform for mobile gamers offering personalized game discovery, rewards earned by playing redeemable for gift cards, weekly contests with monthly epic prizes, and achievement badges that grant more units; also provides a Mobile Gaming Spender Report with insights on spender behaviors and trends to inform monetization strategies.

Who are Mistplay's competitors?

Mistplay's competitors and similar companies include Hutch, 231 Play, Pixelberry Studios, ePlay Digital, and Zya.

Where is Mistplay headquartered?

Mistplay is headquartered in Canada.

How many employees does Mistplay have?

Mistplay has 1,000 employees 🔒.

When was Mistplay founded?

Mistplay was founded in 2010 🔒.

What sector and industry vertical is Mistplay in?

Mistplay is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Mistplay

Who are the top strategic acquirers in Mistplay's sector and industry

Top strategic M&A buyers and acquirers in Mistplay's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Mistplay?

Top strategic M&A buyers groups and sectors for Mistplay include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Mistplay's sector and industry vertical

Which are the top PE firms investing in Mistplay's sector and industry vertical?

Top PE firms investing in Mistplay's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Mistplay's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Mistplay's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Mistplay's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Mistplay include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Mistplay's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Mistplay?

The key public trading comparables and valuation benchmarks for Mistplay include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Mistplay for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Mistplay with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Mistplay's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Mistplay with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Mistplay's' sector and industry vertical?

Access recent funding rounds and capital raises in Mistplay's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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