Company profile: Merryfield
1.1 - Company Overview
Company description
- Provider of a curated, membership-based clean label rewards app for purpose-driven CPG brands. The Merryfield app lets users earn points and gift cards for purchasing participating clean label products, with special offers, receipt scanning, and linked retailer accounts to automatically log purchases. Includes gift card redemption to Amazon, Target, and Starbucks, and clean label standards.
Products and services
- Merryfield App: A mobile-native, curated membership-based rewards app that delivers points and gift cards for purchasing clean label products from purpose-driven CPG brands participating on the platform
- Clean Label Standards: A criteria-driven framework that ensures featured products are free from artificial colors, flavors, preservatives, and sweeteners, defining eligibility for inclusion in the Merryfield app
- Linked Retailer Accounts: An account-linked capability that enables users to connect online retailer accounts to automatically log purchases and earn points
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Merryfield
Surkus
HQ: United States
Website
- Description: Provider of a product discovery app enabling DTC businesses to source consumer feedback and content by offering free or heavily discounted products, while giving consumers cash back on products in exchange for reviews and content creation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Tronic
HQ: United States
Website
- Description: Provider of Web3 technology-as-a-service for reimagining consumer engagement and brand loyalty, enabling secure enrollment and guiding customers, members, fans, and followers through step-by-step, gamified, precise, multi-channel brand adventures that deliver personalized experiences and compelling rewards.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Untie Nots
HQ: France
Website
- Description: Provider of a cloud-based SaaS platform for AI- and ML-powered targeted loyalty in retail, enabling high-frequency retailers and wholesalers to automate the creation, execution, and measurement of hyper-personalized digital promotions. Offers challenge offers and campaigns, gamification, and an end-to-end rewards solution with data ingestion, personalization, reward management, and performance monitoring.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Fivestars
HQ: United States
Website
- Description: Provider of a payment and loyalty platform for local businesses, offering marketing, point of sale, and business development services. Solutions include customer acquisition via a shopper network, automated payment processing with customer database building, a digital rewards program for retention, targeted promotional offers to drive visits, and marketing automation to boost sales.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Fivestars company profile →
Buoy Local
HQ: United States
Website
- Description: Provider of a Portland-based gift card service offering a gift card usable at locally owned shops, restaurants, and businesses across Maine; headquartered in Portland, Maine.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Buoy Local company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Merryfield
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Merryfield
2.2 - Growth funds investing in similar companies to Merryfield
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4 - Top valuation comps for Merryfield
4.2 - Public trading comparable groups for Merryfield
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