Company profile: Prodege
1.1 - Company Overview
Company description
- Provider of a consumer marketing and insights platform powered by leading loyalty programs, enabling marketers to understand, reach, and grow customers via performance marketing and customer feedback. Offerings include Prodege peeq DIY research, ad effectiveness analytics, loyalty programs, qualitative and quantitative research, and data visualization for decision-making.
Products and services
- Loyalty Programs: Delivers an enterprise-scale system where members earn points or miles by playing games, shopping, or taking surveys to engage customers in a rewarding environment
- Prodege peeq: Architects a self-service platform enabling rapid research, with tools to understand consumer behavior and improve survey design for data collection and testing
- Ad Effectiveness: Produces a data-driven service that analyzes shopper journeys, delivering insights to optimize marketing campaigns and improve overall campaign effectiveness
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Prodege
Kneebone
HQ: Canada
Website
- Description: Provider of cross-marketing performance technology that connects marketing investments with business performance. Kneebone 3.0 is a software platform built for marketers that integrates all marketing investment and performance information in real time and handles all types of marketing data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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EngageSciences
HQ: United Kingdom
Website
- Description: Provider of a marketing engagement platform that collects first party data at enormous scale on behalf of brands and media companies, helping brands make their best fans their best marketers, everywhere.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Incentive Targeting
HQ: United States
Website
- Description: Provider of a software-as-a-service platform for targeted promotional campaigns in the grocery industry, partnering with retail chains to help manufacturers of grocery and consumer products market directly to individual shoppers across its retail network based on each person's detailed purchase history.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Motally
HQ: United States
Website
- Description: Provider of mobile analytics delivering user tracking and reporting to optimize product offerings and enhance advertising ROI. Its hosted service is built specifically for mobile, with tracking mechanisms designed for mobile devices, apps, and platforms, backed by a database of more than 10K devices and more than 10K carrier IP address range blocks, and offers easy integration.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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IronPearl
HQ: United States
Website
- Description: Provider of analytics software for user retention and cohort tracking combined with viral tracking, delivered as a SaaS growth platform with seamlessly integrated IronPearl modules.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full IronPearl company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Prodege
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Prodege
2.2 - Growth funds investing in similar companies to Prodege
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4 - Top valuation comps for Prodege
4.2 - Public trading comparable groups for Prodege
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