Company profile: Instapage
1.1 - Company Overview
Company description
- Provider of a landing page platform that helps marketers scale campaigns and lower costs by creating customizable, mobile-responsive pages without developers. Offers a drag-and-drop builder with 500+ templates, Instablocks for reusable blocks, AI content generation, experimentation (A/B testing, heatmaps), AdMap to visualize and connect ads to relevant pages, and collaboration tools for real-time feedback.
Products and services
- Experimentation: An enterprise-grade suite with A/B testing and heatmaps that architects landing page optimization by analyzing user behavior and validating different page elements to improve conversions
- Landing Page Builder: A modular tool that engineers customizable, mobile-responsive landing pages via a drag-and-drop interface and over 500 templates, enabling marketers to deploy pages without developers
- AdMap®: A campaign-level component that constructs visual mappings of ad campaigns and links them to relevant landing pages to ensure message match and boost ad performance
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Instapage
Contents.com
HQ: Italy
Website
- Description: Provider of an enterprise generative AI SaaS platform for content creation, supporting generation of text, audio, video, and animations, with advanced tools for diverse content needs and an innovative Brand Voice service.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Mavely
HQ: United States
Website
- Description: Provider of a social commerce platform connecting users with direct-to-consumer brands. Offers SmartLinks for shoppable links with dynamic metadata, precise routing, and deep linking; web and mobile apps to discover brands and promotions, create SmartLinks, and track earnings; affiliate marketing and brand campaigns for influencers, plus a referral program with 10% commission and a monthly bonus adding 25% up to $200,000.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sidecar
HQ: United States
Website
- Description: Provider of advanced e-commerce marketing technology enabling retailers to optimize cross-channel online shopping campaigns, powered by a state-of-the-art machine learning engine, data science and e-commerce expertise, and a massive volume of data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Encore Alert
HQ: United States
Website
- Description: Provider of a proactive social marketing alerts tool that surfaces timely social data opportunities via push alerts and offers actionable recommendations to help digital marketers respond most effectively.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Encore Alert company profile →
Backyard
HQ: United States
Website
- Description: Provider of Software-as-a-Service video marketing and advertising solutions that connect local businesses with customers, leveraging the proven power of video to reach consumers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Backyard company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Instapage
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Instapage
2.2 - Growth funds investing in similar companies to Instapage
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4 - Top valuation comps for Instapage
4.2 - Public trading comparable groups for Instapage
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