Company profile: Mapp
1.1 - Company Overview
Company description
- Provider of digital marketing technology, including Mapp Marketing Cloud to combine customer data with AI for insights and engagement across the customer journey; Mapp Intelligence for AI-powered analytics from first-party data; Mapp Engage for cross-channel marketing automation and web push via Engage Web Push; plus a data management platform and tools for email, mobile, app, social, and web marketing.
Products and services
- Mapp Engage: A cross-channel marketing automation tool within Mapp Marketing Cloud that executes orchestrated campaigns across various channels, enabling consistent customer interactions and journey progression
- Mapp Intelligence: An AI-powered digital analytics platform within Mapp Marketing Cloud that generates actionable insights from first-party data to inform precise marketing decisions
- Mapp Marketing Cloud: An AI-enabled digital marketing platform that combines customer data with AI to produce insights for engaging customers across their entire journey
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Mapp
Xverify
HQ: United States
Website
- Description: Provider of real-time email and data verification, offering instant user validation to improve lead conversion and email deliverability. Stops invalid users at the point of entry to prevent registrations, helping businesses save time and money.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Epsilon
HQ: United States
Website
- Description: Provider of global marketing services that create connections between people and brands, helping brands worldwide find, acquire and retain customers by harnessing rich data, groundbreaking technologies, engaging creative and transformative ideas to drive results.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Epsilon company profile →
Momentive
HQ: United States
Website
- Description: Provider of survey software and purpose-built solutions that help organizations engage customers, employees, and markets. Products include SurveyMonkey for online surveys and forms with templates and AI; SurveyMonkey Audience for targeted responses from a global panel; SurveyMonkey Genius for AI recommendations and error checks; and SurveyMonkey Enterprise with IT administration, user controls, and data protection compliance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Momentive company profile →
PushWizard
HQ: United States
Website
- Description: Provider of a push notification delivery and analytics platform enabling users to send unlimited push notifications across multiple platforms for free, supporting throughput of up to 300 million messages per hour and offering detailed analytics on application usage.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full PushWizard company profile →
Perch Interactive
HQ: United States
Website
- Description: Provider of a digital shopper marketing platform delivering insights for merchandising and marketing products, digital content, and sales conversion to support real-time shopper marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Perch Interactive company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Mapp
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Mapp
2.2 - Growth funds investing in similar companies to Mapp
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4 - Top valuation comps for Mapp
4.2 - Public trading comparable groups for Mapp
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