Company profile: Numerator
1.1 - Company Overview
Company description
- Provider of market intelligence that unifies omnichannel marketing, merchandising and sales data to link what people buy to the reasons and influences behind their purchases for brand, retail and agency clients. Offers data feeds: panel shopping data from over 1M households, static panel metrics for BI, TruView metrics for market share analysis, and detailed promotional activity data.
Products and services
- Numerator Panel Data Feeds: Delivers consumer shopping data from over 1M households, spanning purchase behavior, demographics, psychographics, and media consumption for insight generation, via a panel-based feed
- TruView Data Feeds: Supplies metrics from the TruView platform as a feed for market share analysis, emphasizing maximized understanding of market dynamics in a platform-integrated dataset
- Insights Data Feed: Offers static panel metrics delivered as a feed to power internal BI tools, enabling access to core metrics for strategic analysis in a BI-ready format
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Numerator
Unstack
HQ: United States
Website
- Description: Provider of a no-code commerce and marketing platform enabling marketers and entrepreneurs to build and grow eCommerce businesses. Offers headless commerce and website creation, personalized storefronts and shoppable landing pages, dynamic product catalogs, fully hosted pages, dynamic bundles/promotions, and multi-store/geo support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Web Decisions
HQ: United States
Website
- Description: Provider of real-time data-driven marketing solutions, including marketing database development, data hygiene, data enhancement, modeling, and predictive customer analytics, enabling actionable business intelligence and campaign execution for medium and large business clients.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Pio Social
HQ: United States
Website
- Description: Provider of a social platform that enables businesses to connect with customers, establish proprietary, evolving, personal one-to-one relationships, and run repeatable, measured pass it on marketing campaigns. The PIO Social platform and Pass It On App empower existing customers to bring in new customers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Siftrock
HQ: United States
Website
- Description: Provider of a marketing automation plug-in that intelligently manages email replies, offering unique data and automation solutions to help B2B marketing and sales teams operate more effectively, run systems smoother, and drive better results.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Siftrock company profile →
Findspace
HQ: Canada
Website
- Description: Provider of a commercial real estate marketing and leasing platform that centralizes marketing and leasing data, enabling owners, managers, and brokerages to manage, market, and lease portfolios, track leads and opportunities, access real-time performance analytics and reporting, present properties with photos, videos, and virtual tours, and share property details with brokers and prospects.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Findspace company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Numerator
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Numerator
2.2 - Growth funds investing in similar companies to Numerator
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4 - Top valuation comps for Numerator
4.2 - Public trading comparable groups for Numerator
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