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Company profile: Tapad

1.1 - Company Overview

Tapad Logo

Tapad

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of identity-based marketing solutions connecting brands to consumers across devices. Offerings include identity resolution to unify fragmented identifiers; the Tapad Graph linking devices to a unique digital ID; data enrichment to extend reach and understand consumer behavior; and Consumer Sync for signal-agnostic collaboration to make identities actionable across channels.

Products and services

  • Tapad Graph: Produces a privacy-safe device-to-profile mapping using a unique digital ID, assimilating billions of data points to connect smartphones, desktops, laptops, and tablets for targeted, all-device campaign activation
  • Identity Resolution: Architects a cross-channel identity framework that matches fragmented identifiers to a single profile, unifying consumer views to improve campaign targeting and deliver personalized marketing messages
  • Consumer Sync: Delivers a signal-agnostic collaboration layer that unites digital devices and IDs, households, and attributes across marketers and technologies, making identities actionable in any environment

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Tapad

FetchForce Logo

FetchForce

HQ: United States Website
  • Description: Provider of email remarketing services for businesses, offering email development, real-time data management, email program execution, and reporting and insight services.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full FetchForce company profile →
North Social Logo

North Social

HQ: United States Website
  • Description: Provider of a platform of Facebook applications that helps businesses engage fans and promote their brands, offering an application buffet of 19 apps for various needs, enabling small businesses and brands to create pages and fan experiences without investing time and money in custom application development.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full North Social company profile →
Infer Logo

Infer

HQ: United States Website
  • Description: Provider of a predictive, cloud-based SaaS platform that uses historical CRM data and hundreds of external web signals to determine which leads are most likely to convert, helping teams focus reps on the hottest leads, uncover hidden opportunities, and extract high-potential prospects.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Infer company profile →
Content IQ Logo

Content IQ

HQ: United States Website
  • Description: Provider of home-grown data and analytics tools that deconstruct content, revenue, and distribution to solve digital publishing challenges and enable content distribution at massive scale.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Content IQ company profile →
Orbit Logo

Orbit

HQ: United States Website
  • Description: Provider of a platform to grow and measure community across any platform, making community the engine for business growth.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Orbit company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Tapad

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Tapad

2.2 - Growth funds investing in similar companies to Tapad

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4 - Top valuation comps for Tapad

4.2 - Public trading comparable groups for Tapad

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4.3 - M&A Transactions similar to Tapad

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Tapad

What does Tapad do?

Tapad is a provider of identity-based marketing solutions connecting brands to consumers across devices. Offerings include identity resolution to unify fragmented identifiers; the Tapad Graph linking devices to a unique digital ID; data enrichment to extend reach and understand consumer behavior; and Consumer Sync for signal-agnostic collaboration to make identities actionable across channels.

Who are Tapad's competitors?

Tapad's competitors and similar companies include FetchForce, North Social, Infer, Content IQ, and Orbit.

Where is Tapad headquartered?

Tapad is headquartered in United States.

How many employees does Tapad have?

Tapad has 1,000 employees 🔒.

When was Tapad founded?

Tapad was founded in 2010 🔒.

What sector and industry vertical is Tapad in?

Tapad is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Tapad

Who are the top strategic acquirers in Tapad's sector and industry

Top strategic M&A buyers and acquirers in Tapad's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Tapad?

Top strategic M&A buyers groups and sectors for Tapad include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Tapad's sector and industry vertical

Which are the top PE firms investing in Tapad's sector and industry vertical?

Top PE firms investing in Tapad's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Tapad's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Tapad's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Tapad's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Tapad include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Tapad's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Tapad?

The key public trading comparables and valuation benchmarks for Tapad include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Tapad for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Tapad with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Tapad's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Tapad with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Tapad's' sector and industry vertical?

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