Company profile: Marketron
1.1 - Company Overview
Company description
- Provider of business software solutions and services for the media industry, including the Marketron Mediascape Platform. Offerings include Marketron NXT, a digital advertising platform for radio integrating with traffic systems; PayNow for ACH and credit card payments; Marketron Traffic for automated workflows and cloud access; Marketron REV for real-time spot rate pricing; and a Custom Solutions Desk for cross-channel advertising.
Products and services
- Marketron Traffic: An enterprise-grade traffic management system that automates workflows and supplies secure cloud access to sales, inventory, and billing data
- Marketron NXT: An integrated digital advertising platform for radio that integrates with traffic systems to propose, order, report, and bill campaigns in one platform
- Marketron REV: A real-time dynamic pricing tool that optimizes spot rates and integrates with traffic systems to access traffic avails for immediate rate adjustments
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Marketron
Campaigner
HQ: Canada
Website
- Description: Provider of an email marketing platform for small, medium and large businesses, offering visual automation workflows with email and SMS triggers, standalone SMS campaigns, list verification to maintain sender reputation, personalization based on geolocation, purchase history, past engagement and custom data, and a drag and drop editor with responsive templates.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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FeedMagnet
HQ: United States
Website
- Description: Provider of a web application that enables brands to curate and display social media from 14 networks, including Facebook, Twitter, Instagram, YouTube, Flickr, and Foursquare, with technology supporting custom website and event executions for Fortune 500 clients such as GE, Dow, Sephora, Sundance Channel, Warner Music Group, and AOL.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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DMD Marketing
HQ: United States
Website
- Description: Provider of healthcare digital communications and connectivity solutions, including full-lifecycle email marketing (strategy, creative, HTML, deployment); AIM XR for behavioral insights and triggered engagement across medical websites; 1:1 programmatic identity targeting with access to healthcare professional identity data on major DSPs; social identity with accurate match rates using authenticated, compliant data; and a cloud-based self-service email deployment portal.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full DMD Marketing company profile →
Rank Ranger
HQ: United States
Website
- Description: Provider of an all-in-one SaaS SEO and digital marketing platform for businesses, from large brands to boutique SEO firms, to capitalize on free and paid traffic. Features a customizable SEO suite; daily, weekly, monthly, and quarterly rank tracking (including mobile and advanced local); competitor analysis across organic and paid search; and custom graphs and widgets.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Rank Ranger company profile →
Reach150
HQ: United States
Website
- Description: Provider of referral management systems for relationship businesses, including Reach150 Basic and Pro, enabling easy collection and management of client recommendations and testimonials, promotion of personal brands via social media and SEO, targeted one-click advertising to prospects, showcasing partner networks, and automated advertising, with profiles optimized for search results.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Reach150 company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Marketron
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Marketron
2.2 - Growth funds investing in similar companies to Marketron
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4 - Top valuation comps for Marketron
4.2 - Public trading comparable groups for Marketron
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