Company profile: Placecast
1.1 - Company Overview
Company description
- Provider of a location intelligence and mobile data management platform that combines carrier and location data with cross-device user behavior to deliver audience, verification, and insight solutions, enabling marketers to understand relationships between people and places and make smarter marketing decisions.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Placecast
Predata
HQ: United States
Website
- Description: Provider of a web-based predictive analytics platform that applies machine learning to online activity to uncover predictive behavior, quantify shifts in online attention, and inform geopolitical risk and market dynamics. Features include indicators and warnings, alerting and monitoring, in-depth analytic tools, customizable dashboards, and tools to measure information operations and audience engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Aileron Solutions
HQ: United States
Website
- Description: Provider of claims based targeting data and longitudinal patient data for pharmaceutical and medical device companies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Grata
HQ: United States
Website
- Description: Provider of a B2B search engine for finding and targeting private companies, serving private equity, sales, and marketing teams. Uses machine learning to identify similar companies, discover new targets, and automate personalized outreach. The platform also powers digital intelligence products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Lux Research
HQ: United States
Website
- Description: Provider of technology-enabled research and advisory services specializing in deep technology. Delivers data-driven insights via a proprietary intelligence platform using advanced analytics to uncover leading indicators, supporting sustainable innovation and strategic decisions. Services include executive leadership support, strategic research, market assessments, partner search and selection, custom studies, technology landscape analysis, and consumer insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Exegy
HQ: United States
Website
- Description: Provider of hardware-accelerated appliances for ultra-low-latency processing and enrichment of market data for financial organizations. Offerings include an FPGA-based ticker plant, consolidated and normalized market data feed, capture/replay for simulation and testing, a managed DMA platform for order entry, execution, pricing and risk, a single-API SMDS, and real-time trading signals.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Placecast
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Placecast
2.2 - Growth funds investing in similar companies to Placecast
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4 - Top valuation comps for Placecast
4.2 - Public trading comparable groups for Placecast
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