Company profile: Blue Track Media
1.1 - Company Overview
Company description
- Provider of performance-based online advertising focused on customer acquisition across digital channels, bridging publishers and advertisers. Offers a mobile marketing platform to help brands monetize traffic, proprietary fraud monitoring, real-time KPI optimizations with self-learning algorithms, ad formats including interstitial, native, video, banners and reward ads, and smart tracking mediation to access premium mobile ad networks.
Products and services
- KPI Optimizations: Proprietary, algorithmic technology enabling real-time optimizations toward KPI goals by scaling positive traffic sources and pausing underperforming ones
- Performance-Based Advertising: A global-scale marketing platform specializing in mobile customer acquisition, architected to help brands monetize traffic and deliver positive return on ad spend through multiple digital channels
- Self-Learning Algorithm: Machine-learning, proprietary algorithms that find the most suitable audience for campaigns in real time for performance-based online advertising
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Blue Track Media
YuMe
HQ: United States
Website
- Description: Provider of digital video brand advertising solutions that drive inventory monetization and enable advertisers to reach targeted audiences across a wide range of internet-connected devices, with a technology platform designed to serve brand advertising and simplify its complexities.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full YuMe company profile →
Beyond Commerce
HQ: United States
Website
- Description: Provider of i-SUPPLY, a platform delivering easy-to-use, fully customizable e-commerce services and revenue solutions for any website, large or small. Also hosts local ads with extensive reach via proprietary advertising and operates as a low-cost provider in its market sector.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Beyond Commerce company profile →
Bevo Media
HQ: United States
Website
- Description: Provider of internet marketing management services through a multi-platform offering that creates a more transparent marketplace to buy and sell performance based traffic, including the Bevo Affiliate Portal, a free click-tracking platform and exchange. Founded in 2008 and headquartered in San Diego, California.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bevo Media company profile →
Chartable
HQ: United States
Website
- Description: Provider of world-class tools for the podcast industry, including Podcast Analytics & Attribution to help publishers understand and grow audiences and for brands and agencies to measure ad spend effectiveness; Chartable Top 200 weekly charts across 20 countries; SmartLinks, trackable URLs routing listeners to preferred apps while collecting clicks and downloads; and SmartPromos for podcast-to-podcast marketing attribution.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Chartable company profile →
Exovue
HQ: United States
Website
- Description: Provider of the first native SSP for content recommendation, offering access to open competition across all native demand channels and bridging advanced platforms and publishers in native advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Exovue company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Blue Track Media
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Blue Track Media
2.2 - Growth funds investing in similar companies to Blue Track Media
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4 - Top valuation comps for Blue Track Media
4.2 - Public trading comparable groups for Blue Track Media
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