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Company profile: Popular Pays

1.1 - Company Overview

Popular Pays Logo

Popular Pays

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a platform that connects brands with content creators, delivering campaign management across the lifecycle, creator collaboration, and production of TikTok, Instagram, and Amazon storefront content. Features include an automated brief builder, creator matching, content review and approval, direct communication and workflow tools, and performance statistics via an iOS app and dashboard.

Products and services

  • Creator Matching: Data-driven system that matches brands with creators based on specified criteria via the in-house iOS app and dashboard, leveraging powerful statistics to enable targeted selection and collaboration
  • Content & Visuals Creation: Multi-platform product connecting brands with creators to produce TikTok videos, Instagram content, and Amazon storefront content, with direct communication and workflow tools via the iOS app and dashboard
  • Campaign Management: Analytics-backed product supporting the entire lifecycle from brief creation to post-performance tracking via the in-house iOS app and dashboard, delivering direct communication, workflow tools, and powerful statistics

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Popular Pays

Presidion Logo

Presidion

HQ: Ireland Website
  • Description: Provider of predictive analytics solutions, training, and services as an analytics consultancy firm.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Presidion company profile →
Delivra Logo

Delivra

HQ: United States Website
  • Description: Provider of an email marketing and marketing automation platform that automates email and SMS campaigns, helping businesses execute effective marketing, engage in meaningful customer conversations, and produce tangible results, supported by industry expertise and customer service built over more than 15 years.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Delivra company profile →
Setka Logo

Setka

HQ: United States Website
  • Description: Provider of solutions that help distributed content teams collaborate and grow their business by elevating content experiences, addressing the challenge of engaging audiences beyond the initial click long enough to convert.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Setka company profile →
WriterAccess Logo

WriterAccess

HQ: United States Website
  • Description: Provider of an award-winning content creation marketplace connecting businesses with screened, rated US-based writers, translators (21 languages), designers, video creators, and AI specialists. Offers AI tools—Content Wizard, Backlink Matcher, Idea Generator, Persona Builder—and a managed service with account management, order placement, workflow, and content quality checks.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full WriterAccess company profile →
Splash Logo

Splash

HQ: United States Website
  • Description: Provider of tools for event marketers and field marketing teams to design, create, and execute virtual, in-person, and hybrid event programs and digital experiences that are on-brand, measurable, repeatable, and compliant, engaging attendees and driving business value.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Splash company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Popular Pays

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Popular Pays

2.2 - Growth funds investing in similar companies to Popular Pays

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4 - Top valuation comps for Popular Pays

4.2 - Public trading comparable groups for Popular Pays

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4.3 - M&A Transactions similar to Popular Pays

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Popular Pays

What does Popular Pays do?

Popular Pays is a provider of a platform that connects brands with content creators, delivering campaign management across the lifecycle, creator collaboration, and production of TikTok, Instagram, and Amazon storefront content. Features include an automated brief builder, creator matching, content review and approval, direct communication and workflow tools, and performance statistics via an iOS app and dashboard.

Who are Popular Pays's competitors?

Popular Pays's competitors and similar companies include Presidion, Delivra, Setka, WriterAccess, and Splash.

Where is Popular Pays headquartered?

Popular Pays is headquartered in United States.

How many employees does Popular Pays have?

Popular Pays has 1,000 employees 🔒.

When was Popular Pays founded?

Popular Pays was founded in 2010 🔒.

What sector and industry vertical is Popular Pays in?

Popular Pays is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Popular Pays

Who are the top strategic acquirers in Popular Pays's sector and industry

Top strategic M&A buyers and acquirers in Popular Pays's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Popular Pays?

Top strategic M&A buyers groups and sectors for Popular Pays include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Popular Pays's sector and industry vertical

Which are the top PE firms investing in Popular Pays's sector and industry vertical?

Top PE firms investing in Popular Pays's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Popular Pays's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Popular Pays's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Popular Pays's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Popular Pays include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Popular Pays's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Popular Pays?

The key public trading comparables and valuation benchmarks for Popular Pays include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Popular Pays for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Popular Pays with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Popular Pays's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Popular Pays with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Popular Pays's' sector and industry vertical?

Access recent funding rounds and capital raises in Popular Pays's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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