Company profile: Rentrak
1.1 - Company Overview
Company description
- Provider of global media measurement and information services for the entertainment, television, video and advertising industries, using SaaS to merge viewership from over 100 million TVs and devices with consumer behavior and purchases information. Offerings include cross-platform measurement, campaign ratings across TV, CTV, desktop and mobile, programmatic targeting (Proximic by Comscore), audience segmentation, and Comscore CTV Intelligence.
Products and services
- Comscore Cross-Platform Measurement: Enterprise-grade SaaS quantifies media audiences and advertising across platforms by merging viewership from over 100 million TVs/devices with consumer behavior and purchases information for analysis
- Comscore Campaign Ratings: Standards-based reporting produces unified views of advertising across TV, CTV, desktop, and mobile, with insights into impressions, reach, frequency, and GRPs for comprehensive campaign evaluation
- Comscore CTV Intelligence: Device-level analytics deliver insights into consumer streaming activity on TV-connected devices, including smart TVs, streaming sticks, boxes, and gaming consoles, revealing platform usage patterns
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Rentrak
DAVID Systems
HQ: Germany
Website
- Description: Provider of enterprise software for media and audio technology, delivering open, customizable and scalable rich media workflows for radio stations and media companies worldwide. Its DigaSystem suite enables broadcasters to produce and distribute content across multiple digital channels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Fourier Audio
HQ: United Kingdom
Website
- Description: Provider of live audio processing solutions, building a hardware-enabled audio software platform to create audience experiences while reducing the environmental impact of live audio. Products include transform.engine, a Dante-connected 2U rackmount server for running VST3-native plugins with dual redundant power supplies, and Fourier Rewind, providing 15 minutes of instantly accessible channel history for real-time monitoring and issue resolution.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Fourier Audio company profile →
Vicon
HQ: United States
Website
- Description: Provider of motion capture products and services for Life Science, Entertainment and Engineering industries, including Valkyrie camera systems, Beacon synchronization, Capture.U IMU data software, Lock Lab/Studio integration control boxes, Nova active LED solutions for props in the Origin ecosystem, and Nexus software for calibration, data capture and analysis.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Artel
HQ: United States
Website
- Description: Provider of broadcast-quality media transport equipment for IP and direct fiber, offering DigiLink for mission-critical primary video feeds; InfinityLink and FiberLink for end-to-end and fiber-optic AV transport; SMART Media Delivery Platform with SMPTE ST 2022-7 seamless protection switching; Quarra PTP Ethernet switches for audio/video synchronization; and ARQ IP Streaming Systems for scalable OTT over unconditioned networks including wireless, internet, and satellite.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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N2 Broadband
HQ: United States
Website
- Description: Provider of distribution and management solutions for interactive television services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full N2 Broadband company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Rentrak
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Rentrak
2.2 - Growth funds investing in similar companies to Rentrak
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4 - Top valuation comps for Rentrak
4.2 - Public trading comparable groups for Rentrak
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