Company profile: Planet Fitness
1.1 - Company Overview
Company description
- Provider of fitness center memberships and training, offering Classic and PF Black Card options with club access, guest privileges, and amenities like HydroMassage, tanning, and Total Body Enhancement. Delivers free in-club small group training with certified trainers and a PF App featuring a Crowd Meter, activity tracking, and digital on-demand workouts.
Products and services
- PF Black Card® Membership: Nationwide-scale membership enabling access to any Planet Fitness location, plus the ability to bring a guest anytime and amenities like HydroMassage™, tanning, and Total Body Enhancement
- Classic Membership: Club-specific membership delivering unlimited access to a designated home club and free in-club fitness training
- Free In-Club Fitness Training: Trainer-led program featuring small group classes and instruction on using cardio and strength equipment from certified trainers to build proficiency and confidence.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Planet Fitness
Virgin
HQ: United Kingdom
Website
- Description: Provider of investment focused on leisure, travel, tourism, mobile, broadband, TV, radio, music, finance, and health sectors as an international investment group.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Barry's
HQ: United States
Website
- Description: Provider of boutique fitness through a chain of 17 locations across the US and overseas.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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The Gym Group
HQ: United Kingdom
Website
- Description: Provider of flexible, low-cost, no-contract gym memberships across the UK, offering 24/7 access to bright, spacious gyms with high-quality showers, changing facilities, and a wide variety of equipment. Services include free classes, FiiT Premium on-demand workouts, a free fitness app for membership management and tracking, and day passes. Most sites have parking or are near major transport hubs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Anytime Fitness
HQ: United States
Website
- Description: Provider of 24/7 gym access, personalized training programs, and a supportive community for members through a fitness center franchise model. Also offers convenient, affordable, recurring-revenue franchise opportunities for entrepreneurs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full Anytime Fitness company profile →
Gymbox
HQ: United Kingdom
Website
- Description: Provider of gym-based fitness and wellness services, offering classes in Thai boxing, yoga, fusion dance, martial arts aerobics, torso toning, indoor cycling, boxing and kickboxing, plus weight rooms, cardio-workout equipment, and virtual training services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full Gymbox company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Planet Fitness
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Planet Fitness
2.2 - Growth funds investing in similar companies to Planet Fitness
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4 - Top valuation comps for Planet Fitness
4.2 - Public trading comparable groups for Planet Fitness
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