Company profile: Orangetheory Fitness
1.1 - Company Overview
Company description
- Provider of science-based, heart-rate-monitored group personal training workouts combining intervals of cardiovascular and strength training. Offers 1-hour full-body classes with heart rate zone training; heart rate monitors and OTbeat technology with real-time data; membership plans; InBody body composition scans; and certified fitness coaching.
Products and services
- Orangetheory Fitness Classes: Science-based, heart-rate-monitored 1-hour sessions combine heart rate zone training with intervals of cardiovascular and strength work, leveraging EPOC science to drive full-body conditioning
- Membership Plans: Tiered memberships offer Premier (unlimited classes), Elite (8 classes monthly), and Basic (4 classes monthly), with additional class packs, supplying flexible access aligned to individual training frequency
- OTbeat: Proprietary heart rate monitoring technology displays real-time workout data on studio screens and the Orangetheory app, enabling members to optimize exercise intensity during sessions
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Orangetheory Fitness
VivaGym
HQ: Spain
Website
- Description: Provider of low-cost fitness clubs in Spain, offering memberships with access to gym facilities and group classes (Pilates, Cycling, Dance, PowerWOD), personal training, VivaBox boxing in select clubs, monthly locker rental (Taquilla), and Pasaporte 200 multi-center access across Spain and Portugal, excluding the Canary Islands.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
View full VivaGym company profile →
Row House
HQ: United States
Website
- Description: Provider of wellness and fitness studio group classes delivering full-body, calorie-burning workouts that combine rowing intervals with floor-based strength exercises. Offerings include Signature (row + floor for cardio, muscle tone, mobility, alignment), Strength, Full Row (cardio endurance), Restore (active recovery), and Intervals (quick transitions to maximize anaerobic threshold).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Row House company profile →
Xercise4Less
HQ: United Kingdom
Website
- Description: Provider of budget gym memberships giving access to cardio sections, functional training zones, resistance machines, cable stations, plate-loaded equipment, lifting platforms, racks, and free weights areas. Offers included fitness classes, qualified personal training, ladies-only zones at some sites, spacious changing rooms and saunas, and flexible non-contract memberships at low prices.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Xercise4Less company profile →
The Gym Group
HQ: United Kingdom
Website
- Description: Provider of flexible, low-cost, no-contract gym memberships across the UK, offering 24/7 access to bright, spacious gyms with high-quality showers, changing facilities, and a wide variety of equipment. Services include free classes, FiiT Premium on-demand workouts, a free fitness app for membership management and tracking, and day passes. Most sites have parking or are near major transport hubs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full The Gym Group company profile →
Chuze Fitness
HQ: United States
Website
- Description: Provider of fitness center services, including team training small-group HIIT, group exercise classes (yoga, Zumba, cycling), and Recovery Studio amenities such as percussive therapy, stretching areas, HydroMassage, compression boot therapy, traditional saunas, and body composition scans. Offers Basic, Premium, and Chuze Max memberships, the Chuze App for scheduling and tracking, and Kids Club childcare for Chuze Max members.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Chuze Fitness company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Orangetheory Fitness
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Orangetheory Fitness
2.2 - Growth funds investing in similar companies to Orangetheory Fitness
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4 - Top valuation comps for Orangetheory Fitness
4.2 - Public trading comparable groups for Orangetheory Fitness
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