Company profile: Rhode
1.1 - Company Overview
Company description
- Provider of skincare products developed by Hailey Rhode Bieber, focused on nourishing the skin barrier for an instant dewy glow and improving skin appearance over time. Offers Peptide Lip Treatment and Peptide Lip Tint with shea butter, peptides, cupuaรยงu and babassu; Glazing Milk hydrating essence; The Rhode Kit (cleanser, essence, gel serum, moisturizer); and a Lip Case for iPhone 14/15 Pro/Pro Max.
Products and services
- Glazing Milk: Nutrient-rich hydrating essence that calms skin and enhances absorption of other products, architected to support barrier nourishment and a dewy glow for improved appearance over time
- Peptide Lip Treatment: Peptide-enriched restorative lip treatment that hydrates, plumps, and softens lips using shea butter, cupuaรงu, and babassu, delivering a dewy finish while supporting the skin barrier
- The Rhode Kit: Kit-based skincare set with cleanser, essence, gel serum, and moisturizer packaged in a bubble bag, supplying a complete routine focused on barrier nourishment and a dewy glow
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Rhode
Beauty Works
HQ: United Kingdom
Website
- Description: Provider of luxury professional hair extensions and on-trend beauty and hair products, retailing styles inspired by red carpet, TV, magazines, and celebrity hair trends.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: โโโโโ
- Total funding raised: $โโโm
- Backers: โโโโโโโโโโ
- Acquisitions: โโ
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RMS Beauty
HQ: United States
Website
- Description: Provider of cosmetics based in Charleston, offering UnCoverup Concealer for coverage and even skin tone; ReDimension Hydra Powder Blush; SuperNatural Radiance Serum Broad Spectrum SPF 30 Sunscreen; Lip2Cheek dual lip-and-cheek color; Luminizer highlighter; and Legendary Serum Lipstick.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: โโโโโ
- Total funding raised: $โโโm
- Backers: โโโโโโโโโโ
- Acquisitions: โโ
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Thayers
HQ: United States
Website
- Description: Provider of alcohol-free witch hazel facial toners, gentle witch hazel astringent, and witch hazel facial mists for skin hydration and refreshment, as well as certified organic witch hazel.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: โโโโโ
- Total funding raised: $โโโm
- Backers: โโโโโโโโโโ
- Acquisitions: โโ
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Lime Crime
HQ: United States
Website
- Description: Provider of cruelty-free makeup and hair products sold online, including lip, eye, and other cosmetics. Offerings include Velvetines full-coverage matte liquid lipsticks, Unicorn Hair semi-permanent hair dye in over 35 shades, and the Dark Reign holiday collection featuring deep shades and metallics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: โโโโโ
- Total funding raised: $โโโm
- Backers: โโโโโโโโโโ
- Acquisitions: โโ
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SAS
HQ: United Kingdom
Website
- Description: Provider of licensing, distribution, and marketing services for perfumes and beauty products, helping clients create and distribute marketable beauty products or distribute existing products within the UK/European market.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: โโโโโ
- Total funding raised: $โโโm
- Backers: โโโโโโโโโโ
- Acquisitions: โโ
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Rhode
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Buyer group 1: โโโโโโโโ โโโโโโโโ
โโ companies
Description: โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ
Key Products: โโโโโโโโ, โโโโโโโโ, โโโโโโโโ, โโโโโโโโ
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Buyer group 2: โโโโโโโโ โโโโโโโโ
โโ companies
Description: โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ
Key Products: โโโโโโโโ, โโโโโโโโ, โโโโโโโโ, โโโโโโโโ
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Buyer group 3: โโโโโโโโ โโโโโโโโ
โโ companies
Description: โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ โโโโโโโโ
Key Products: โโโโโโโโ, โโโโโโโโ, โโโโโโโโ, โโโโโโโโ
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Rhode
2.2 - Growth funds investing in similar companies to Rhode
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4 - Top valuation comps for Rhode
4.2 - Public trading comparable groups for Rhode
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