Company profile: Expectful
1.1 - Company Overview
Company description
- Provider of a research-backed mental health app for women before, during, and after pregnancy, offering guided meditations for trying to conceive, pregnancy, birth, labor, postpartum, and pregnancy loss; comprehensive fertility, pregnancy, and postpartum health guides; and Helping Hand Memberships that provide free annual app access for users with cost barriers.
Products and services
- Meditation App: Research-backed mobile application delivering guided meditations tailored to trying to conceive, pregnancy, birth, labor, and postpartum, helping women navigate physical, mental, and emotional reproductive stages
- Guided Meditations: Stage-specific meditations architected for challenges including trying to conceive, pregnancy, birth, labor, postpartum, and pregnancy loss, offering targeted practices to support maternal mental wellness
- Health Guides: Comprehensive guides covering stress effects on fertility, preeclampsia, labor, and postpartum anxiety, supplying clear education to help mothers understand conditions across fertility, pregnancy, and postpartum
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Expectful
Yoga International
HQ: United States
Website
- Description: Provider of a digital yoga studio offering streaming and downloadable yoga classes for all levels, guided meditations, breathwork sessions, Ayurvedic articles and recipes, and wellness content. Includes in-depth training courses and challenges, plus documentaries and films on yoga, Ayurveda, and related philosophies for students, teachers, and aspiring teachers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Tempo
HQ: United States
Website
- Description: Provider of a home fitness platform combining equipment, training guidance, and social motivation, powered by 3D motion sensing and artificial intelligence. Offers live elite trainers for personal guidance, with built-in 3D sensors that track form, count reps, recommend weights, and deliver real-time feedback to help users improve.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Tempo company profile →
Wattbike
HQ: United Kingdom
Website
- Description: Provider of indoor cycling solutions, including the Wattbike Pro/Trainer for precise training, interval sessions, performance testing, and rehabilitation, and the Wattbike Hub training app for structured workouts and performance tracking, collecting real-time data with scientific accuracy to improve fitness and cycling technique.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Wattbike company profile →
Gini Health
HQ: Canada
Website
- Description: Provider of actionable personalized nutrition via iOS and Android apps using DNA, health and quantified self data, and comprehensive healthcare services, including diabetes management solutions in North India, chronic disease management, personalized health plans, nutrition and lifestyle coaching, comprehensive health testing, same-day digital urgent care, and PCOS management.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Gini Health company profile →
IDEA Health & Fitness
HQ: United States
Website
- Description: Provider of resources and a professional network for fitness and wellness professionals; operates as a publisher and community focused on fitness and wellness.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full IDEA Health & Fitness company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Expectful
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Expectful
2.2 - Growth funds investing in similar companies to Expectful
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4 - Top valuation comps for Expectful
4.2 - Public trading comparable groups for Expectful
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