Company profile: Habit
1.1 - Company Overview
Company description
- Provider of personalized nutrition solutions, offering at-home kits to collect bio-data, analyze DNA, measure nutritional biomarkers, and run a stool test to assess the gut microbiome, identifying suitable foods and nutrients. Provides personalized diet, lifestyle, and supplement recommendations, curated superfoods and snack samplers, tailored recipes, and 1-1 counseling with registered dietitians and virtual nutritionist consults.
Products and services
- Diet and Nutrition Recommendations: Delivers biology-driven guidance that identifies habit type and matches foods and nutrients, producing personalized diet, lifestyle, and supplement plans with registered dietitian insights based on individual metabolism
- Habit Food, Personalized® Starter Kit: Offers do-it-yourself stool test analyzing gut microbiome, supplies curated superfoods box and recipes tailored to results, followed by 30-minute virtual consultation with a nutritionist
- At-Home Testing Kits: Enables home-collection of personal bio-data, then analyzes DNA and measures blood nutritional biomarkers to determine unique nutritional needs and identify habit type matched to foods and nutrients
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Habit
Upserve
HQ: United States
Website
- Description: Provider of restaurant-focused solutions, including Lightspeed POS integrating with restaurant software, online ordering for pickup or delivery, digital gift cards, a hardware store offering terminals and handhelds for Lightspeed, around-the-clock support via phone, chat, or online resources, and regularly updated Lightspeed Restaurant apps.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Texas POS
HQ: United States
Website
- Description: Provider of the Aloha restaurant point of sale solution, serving the Gulf Coast area and the United States for over 20 years.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Texas POS company profile →
Alter Eco
HQ: United States
Website
- Description: Provider of imported fair trade food products, including coffee, tea, rice, quinoa, sugar, olive oil, and chocolate. Imports and distributes through mass retail chains and serves supermarkets, grocery stores, convenience stores, and specialty food stores in the United States, Australia, Belgium, and France.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Miyoko's
HQ: United States
Website
- Description: Provider of plant milk-based dairy alternatives, specializing in cheeses, artisan butter, and creamery products. Offerings include plant milk butter for cooking, baking, and spreading; tangy plant milk cream cheese; vegan mozzarella in pourable and fresh forms; flavored plant milk cheese spreads (Roadhouse Cheddar, Classic Chive, Sundried Tomato, Garlic Herb); oat milk cheese slices; and melt-and-stretch oat milk shreds.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Miyoko's company profile →
Little Spoon
HQ: United States
Website
- Description: Provider of direct-to-consumer healthy meals and snacks for babies, toddlers and big kids, delivered straight to your door. Products include Babyblends organic baby food in six stages for starting solids; Biteables balanced finger food meals; Plates heat-and-eat meals; Smoothies cold-pressed organic pouches; Snacks better-for-you non-GMO; and Puffs organic, rice-free baby snack puffs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Little Spoon company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Habit
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Habit
2.2 - Growth funds investing in similar companies to Habit
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4 - Top valuation comps for Habit
4.2 - Public trading comparable groups for Habit
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