Company profile: Greatist
1.1 - Company Overview
Company description
- Provider of next-generation health media for healthy-minded millennials, offering high-quality, scientifically cited and expert-approved content across fitness, health, and happiness. Services include health and wellness articles, workout videos, product reviews, daily newsletters, guidance on evaluating fitness influencers, and recommendations for personalized vitamin subscription services.
Products and services
- Health and Wellness Articles: Greatist architects expert-approved articles on fitness, nutrition, and mental health, with every fact cited by a scientific study and each article approved by multiple experts
- Product Reviews: Greatist produces study-cited reviews of various health and wellness products, including supplements and fitness equipment, reflecting rigorous content standards with facts supported by scientific studies
- Daily Newsletters: Greatist delivers mobile-optimized daily newsletters featuring health and wellness tips, updates, and information, engaging its educated, social, and mobile audience
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Greatist
Tech.co
HQ: United States
Website
- Description: Provider of technology news, reviews, advice guides, and industry coverage for startups, entrepreneurs, and technology enthusiasts, plus events that strengthen local tech communities. Offers impartial comparisons such as Google Voice alternatives, with recommendations based on features, security, and pricing; content is free to users via commercial partnerships.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Skinny Mom
HQ: United States
Website
- Description: Provider of a digital lifestyle brand delivering daily content to help moms live a healthy life, covering fitness, health, nutrition, life, and recipes. Content is accessible via desktop and mobile devices.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Air Mail
HQ: United States
Website
- Description: Provider of a digital weekly newspaper offering subscription access to premium news across categories; AIR SUPPLY, an online storefront for curated fashion, art, and beauty products; The Arts Intel Report, a guide to cultural events in art, theater, film, and television; audio versions of selected stories; and the Table for Two podcast featuring interviews hosted by Bruce Bozzi.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Comtex
HQ: United States
Website
- Description: Provider of actionable news content services, including real-time subject-specific newswires enhanced with metadata, global content syndication, targeted traffic generation and campaign management, customizable web news topics powered by Northern Light, full-feed aggregation and real-time distribution from publishing partners, and press release review and distribution.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full Comtex company profile →
Summly
HQ: United Kingdom
Website
- Description: Provider of a web platform and smartphone app that delivers algorithmically generated news summaries from thousands of sources, optimized for mobile with an intuitive interface featuring innovative gestures and animations for easy scanning and reading.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Summly company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Greatist
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Greatist
2.2 - Growth funds investing in similar companies to Greatist
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4 - Top valuation comps for Greatist
4.2 - Public trading comparable groups for Greatist
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