Company profile: Tone It Up
1.1 - Company Overview
Company description
- Provider of an on-demand fitness app with workout videos (yoga, cardio, barre, boxing, kettlebell, strength), daily moves, new classes weekly, and guided meditations. Also offers plant-based protein powders, shakes, cookies and bars; collagen powders and creamers; plant-based gummies and capsules for digestion, stress, immune support and collagen synthesis; plus curated meal plans and recipes.
Products and services
- Collagen Products: Multi-format collagen powders and creamers offering flavored options to support skin, hair, nails, and joint health, suited for everyday beauty and wellness routines
- Plant-Based Protein Products: A plant-based line of protein powders, shakes, cookies, and bars engineered to support muscle building and overall fitness across convenient formats for daily training and fueling
- Tone It Up App: An on-demand platform offering workout videos—yoga, cardio, barre, boxing, kettlebell, strength—plus daily moves and weekly new classes for structured, varied training
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Tone It Up
Physio Supplies
HQ: United Kingdom
Website
- Description: Provider of sports, physiotherapy, and rehabilitation equipment for professionals and sports clubs, offering orthotics, tapes, bandages, supports, grips, cushions, rolls, pillows, and practice essentials such as couches and furniture.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Hot5
HQ: United States
Website
- Description: Provider of quick mobile workouts through personal trainer-led videos featuring 5-minute sessions with 5 exercises for one intense workout, available anywhere.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Hot5 company profile →
Rise
HQ: United States
Website
- Description: Provider of affordable 1:1 personal diet coaching via a mobile platform that connects users with top nutrition experts who tailor guidance to individual tastes and lifestyles and provide accountability to help achieve goals.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Rise company profile →
Motionsoft
HQ: United States
Website
- Description: Provider of fitness, gym, and recreation club management and marketing software, delivering enterprise (MoSo) and cloud-based packaged (MoSoClub) solutions; customizable membership and billing platforms; gym billing with real-time member and financial data, integrated payment processing, and revenue recovery; uncollected dues recovery services; and sales assistant tools with mass communication and reporting.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Motionsoft company profile →
Yolife
HQ: Germany
Website
- Description: Provider of a science-based mobile app that empowers people to live longer in good health, offering lifestyle suggestions fueled by more than 300 scientific studies and constantly updated to make life extension easy and accessible, with a mission to help 1 billion people add 15 healthy years.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Yolife company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Tone It Up
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Tone It Up
2.2 - Growth funds investing in similar companies to Tone It Up
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4 - Top valuation comps for Tone It Up
4.2 - Public trading comparable groups for Tone It Up
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