Company profile: Precor
1.1 - Company Overview
Company description
- Provider of fitness machines and cardio equipment, manufacturing treadmills, ellipticals, bikes, and the Adaptive Motion Trainer (AMT), plus strength lines, functional training gear, and a glute bridge bench. Delivers connected fitness via P94 and P84 consoles for media, workout tracking, and asset management, and offers facility planning with space planners, 2D DWG files, and custom branding. Based in Woodinville, Washington.
Products and services
- Connected Fitness Solutions: Engineers integrated cardio consoles P94 and P84 that deliver embedded media, workout tracking, and asset management for facilities
- Cardio Equipment: Produces treadmills, ellipticals, bikes, and Adaptive Motion Trainer (AMT) configured for varied fitness levels and workout preferences across cardio programs
- Strength Equipment: Supplies selectorized machines, plate-loaded machines, benches, racks, and cable multi-stations enabling comprehensive strength workouts and varied training modalities.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Precor
Yolife
HQ: Germany
Website
- Description: Provider of a science-based mobile app that empowers people to live longer in good health, offering lifestyle suggestions fueled by more than 300 scientific studies and constantly updated to make life extension easy and accessible, with a mission to help 1 billion people add 15 healthy years.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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nu3
HQ: Germany
Website
- Description: Provider of functional foods for slimming, pure nature and sports, offering phone-based nutritional advice and a blog with technical tips. Products include nu3 Fit Shake, EAA Powder, protein bars and vegan bars, bread spreads, and low-carb flours and baking mixes. Offers own branded products and third-party brands.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full nu3 company profile →
Happy Not Perfect
HQ: United States
Website
- Description: Provider of research-backed mental well-being tools and products, including the Happy Not Perfect app, to help people stress less, sleep better, and find a calmer, more positive mindset.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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HealthGauge
HQ: Canada
Website
- Description: Provider of AI-driven health monitoring tools: Health Gauge Biometrics Platform, HG Phoenix wearable, Pulse Guru for time-series biometrics, and the Follow Your Heart app for blood pressure via smart sensors and neural networks. Also offers remote patient monitoring and tailored health intelligence for clinics, home care, insurers, corporate health groups, and researchers, plus scales and health plans.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full HealthGauge company profile →
Myzone
HQ: United States
Website
- Description: Provider of a fitness tracker and online social platform that displays precise heart rate, calories, and intensity in real time using customizable, color-coded zones. Enables community growth, motivation, and involvement, with telemetry viewable collectively in group classes like boxing or cycling or individually on a smartphone.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Myzone company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Precor
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Precor
2.2 - Growth funds investing in similar companies to Precor
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4 - Top valuation comps for Precor
4.2 - Public trading comparable groups for Precor
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