Company profile: Healthy Directions
1.1 - Company Overview
Company description
- Provider of natural health guidance and dietary supplements, including vitamins tailored to diverse needs; Trilane skincare with olive-based squalane; Instaflex pain relief cream with hyper-oxygenated oil and menthol; Digestive Enzyme Advantage; Omega VitaliSEA with deep-sea nutrients; and Ashwabright Stress & Mood featuring KSM-66 ashwagandha.
Products and services
- Ashwabright Stress & Mood: Herbal-based supplement featuring KSM-66 ashwagandha to help manage stress and improve mood, built for supportive use
- Digestive Enzyme Advantage: Enzyme-based supplement that aids in breaking down food for better digestion, fabricated for ongoing digestive support
- Instaflex Pain Relief Cream: Topical-formulation pain relief cream combining hyper-oxygenated oil and menthol for joint and muscle pain, constructed for targeted application
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Healthy Directions
Nex
HQ: United States
Website
- Description: Provider of motion-based entertainment that transforms activity into play, engaging through mobile and motion games across iOS and Android, incorporating gaming, fitness, AR, and related technology.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Nex company profile →
Feelgood Shop
HQ: The Netherlands
Website
- Description: Provider of high-dose natural nutritional supplements, distributing products to help people stay or become healthy, slim, fit, and vital.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Feelgood Shop company profile →
Peloton
HQ: United States
Website
- Description: Provider of an interactive fitness platform with live and on-demand boutique studio classes, integrated with connected equipment: Peloton Bike+ with rotating touchscreen and auto-resistance; Peloton Bike; Peloton Tread+ with cushioned slat belt; Peloton Tread; Peloton Row with real-time feedback; and Peloton Guide, an AI-powered device for rep tracking and strength training.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Peloton company profile →
Diet ID
HQ: United States
Website
- Description: Provider of digital tools for rapid dietary assessment and nutrition support, including a real-time dietary assessment module (BMI, diet type, quality score, nutrient and energy intake within a minute), personalized goal setting with custom blueprints, daily challenges, evidence-based educational content, live dietitian coaching via telehealth, and an ROI calculator for food as medicine.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Diet ID company profile →
Form Health
HQ: United States
Website
- Description: Provider of personalized, evidence-based obesity care via telehealth, offering virtual consultations with certified physicians and dietitians; comprehensive weight loss programs with regular video visits, personalized plans, FDA-approved prescription medications, nutritional counseling, physical activity guidance, behavioral health support, and app-based weight and food tracking tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Form Health company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Healthy Directions
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Healthy Directions
2.2 - Growth funds investing in similar companies to Healthy Directions
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4 - Top valuation comps for Healthy Directions
4.2 - Public trading comparable groups for Healthy Directions
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