Company profile: SmartyPants Vitamins
1.1 - Company Overview
Company description
- Provider of All-in-One gummy vitamins for kids and adults, combining multivitamins, omega-3 EPA/DHA, and vitamin D, plus targeted formulas: Women's Multi, Prenatal & Postnatal Multi, Adult Relax & Sleep with ashwagandha and melatonin, Adult Prebiotic & Probiotic Immunity, and Adult Formula and Fiber.
Products and services
- Prenatal & Postnatal Multi: Pregnancy-specific gummies delivering 17 nutrients for fetal development, immune support, and energy metabolism during and after pregnancy
- Women's Multi: Women-focused gummies with 17 nutrients, including vitamins targeting immunity, energy, bone health, and maintaining healthy hair, skin, and nails
- Adult Formula: All-in-one adult multivitamin gummies containing over 15 nutrients, including omega-3 EPA and DHA, supporting comprehensive adult health
Key contacts
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Financial details
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1.2 - Competitors and similar companies to SmartyPants Vitamins
Func Food
HQ: Finland
Website
- Description: Provider of sports nutrition products, developed and manufactured by Func Food Finland Oy.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Bariatric Advantage
HQ: United States
Website
- Description: Provider of targeted nutrition solutions for bariatric surgery patients, offering tailored multivitamins, calcium supplements, a high-protein meal replacement drink mix (27g protein), B12 SpeedyMelts, Calcium Citrate Chewy Bites, and the Ultra Solo high-potency one-a-day multivitamin capsule to meet micro-nutrient replacement needs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bariatric Advantage company profile →
NeoCell
HQ: United States
Website
- Description: Provider of US collagen supplements including Collagen + C (types 1 and 3 with vitamin C) for skin, hair, nails, and bones; hyaluronic acid capsules or liquid for skin hydration; collagen type 2 from chicken sternum for joint and cartilage health; marine collagen from fish; and collagen combined with biotin or hyaluronic acid.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full NeoCell company profile →
Quincy Bioscience
HQ: United States
Website
- Description: Provider of a dietary supplement, Prevagen, containing apoaequorin, designed to support memory and cognitive health in adults; Quincy Bioscience is a biotechnology company based in Madison, Wisconsin.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Quincy Bioscience company profile →
Prenexus Health
HQ: United States
Website
- Description: Provider of prebiotic ingredients as a manufacturer.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Prenexus Health company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for SmartyPants Vitamins
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to SmartyPants Vitamins
2.2 - Growth funds investing in similar companies to SmartyPants Vitamins
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4 - Top valuation comps for SmartyPants Vitamins
4.2 - Public trading comparable groups for SmartyPants Vitamins
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