Company profile: Care/of
1.1 - Company Overview
Company description
- Provider of personalized consumer health solutions, offering monthly customized vitamin and supplement packs tailored to individual body, lifestyle, values, and health goals. Provides bottled vitamins, nutrient-rich powders, and accessories to support health routines.
Products and services
- Personalized Care/of Packs: Custom-engineered daily vitamin and supplement packs architected from each individual's body, lifestyle, values, and health goals, delivered monthly for a fully tailored consumer health experience
- Powders: Modular nutrient-rich powders engineered to address specific health goals and dietary needs, supplying customizable additions to an individual's regimen
- Vitamin Bottles: Consumer-grade bottled vitamins and supplements produced to offer additional support or complement daily packs, enabling flexible intake alongside personalized routines
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Care/of
Xymogen
HQ: United States
Website
- Description: Provider of dietary supplements and functional foods distributed via healthcare practitioners, featuring Omega MonoPure 1300 EC (cardiovascular, mental, glucose/insulin support), OptiMag Neuro (brain magnesium, cognitive, stress, sleep, mood), and ProbioMax DF (intestinal health, immune response, bowel regularity, lactose digestion), plus practitioner partnerships, private label design, and educational resources.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Xymogen company profile →
Aker BioMarine
HQ: Norway
Website
- Description: Provider of krill-based ingredients and solutions for human nutrition, aquaculture and pet/animal feed, developed through sustainable Antarctic krill harvesting and a transparent value chain. Offerings include Superba Krill Oil, QRILL Aqua, QRILL Pet, INVI Protein, LYSOVETA, and AION circular plastic waste services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Aker BioMarine company profile →
Elysium Health
HQ: United States
Website
- Description: Provider of health products built with science, including dietary supplements and anti-aging drugs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Elysium Health company profile →
Aava Labs
HQ: Finland
Website
- Description: Provider of vitamins and dietary supplements via an online store, offering high-dose vitamins rigorously tested for quality and safety; micronized creatine monohydrate with vitamin B6 to support energy metabolism and reduce fatigue; Omega 3 (vegan and fish oil) for cardiovascular and overall health; Probiolac probiotics for gut health, including women's formulations; marine collagen capsules; and organic superfoods like turmeric and spirulina.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Aava Labs company profile →
Oragenics
HQ: United States
Website
- Description: Provider of development-stage therapeutics and vaccines, including lantibiotics targeting antibiotic-resistant, healthcare-acquired infections; neurosteroids ONP-002 for moderate to severe concussion and ONP-001 for Niemann Pick Type-C disease; and NT-CoV-2, an intranasal COVID-19 vaccine candidate designed to enhance mucosal immunity and reduce needle use.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Oragenics company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Care/of
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Care/of
2.2 - Growth funds investing in similar companies to Care/of
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4 - Top valuation comps for Care/of
4.2 - Public trading comparable groups for Care/of
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