Company profile: Natural Vitality
1.1 - Company Overview
Company description
- Provider of a line of best-selling, research-based products committed to healthier and happier living. Austin-based and international, founded in 1982 by Peter Gillham, developer of Natural Calm, and owned and operated by partners Ken and Susan Whitman and Justin Farmer.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Natural Vitality
LifeVantage
HQ: United States
Website
- Description: Provider of supplements, including Protandim, a patented, science-based, research-backed Nrf2 synergizer supporting cellular health; Protandim Dual Synergizer for enhanced health benefits; Daily Wellness, a supplement that mixes with water to support the immune system; IC Bright to help maintain normal vision; Pro+ for digestive health; and Omega+ for cardiovascular, cognitive, and cell health.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
View full LifeVantage company profile →
Go Epic Health
HQ: United States
Website
- Description: Provider of innovative nutrition; owns Cholesterade® (www.gocholesterade.com).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Go Epic Health company profile →
Elite One Source
HQ: United States
Website
- Description: Provider of contract manufacturing for nutritional and dietary supplements, offering product manufacturing (capsules, gummy vitamins, liquid capsules, powders, tablets), R&D for new and improved formulas, quality-control testing, packaging (bottles, jars, blister packs, sachets, gussets, stick packs), labeling, and turnkey support from development to shipping.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Nutrafol
HQ: United States
Website
- Description: Provider of natural, drug-free, clinically backed nutraceutical hair growth supplements using an individualized, whole-body approach to address internal root causes. Offerings include Women's (18-44), Women's Balance (45+), Women's Vegan (plant-based diets), Men's (18+; targets stress, nutrition, DHT without affecting sexual performance), and Postpartum (OBGYN-formulated for the first year after childbirth or while breastfeeding).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Nutrafol company profile →
Synbiotec
HQ: Italy
Website
- Description: Provider of probiotic research and development for application in functional foods and nutraceuticals, offering general microbiology services for the isolation and characterization of probiotic bacterial strains and identification of metabolic and functional characteristics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Synbiotec company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Natural Vitality
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Natural Vitality
2.2 - Growth funds investing in similar companies to Natural Vitality
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4 - Top valuation comps for Natural Vitality
4.2 - Public trading comparable groups for Natural Vitality
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