Company profile: Purely Optimal
1.1 - Company Overview
Company description
- Provider of health supplements, including Premium Keto Diet Pills with exogenous ketones for weight loss, energy, and mental clarity; Magnesium Complex for muscle cramps, sleep, heart and gut health; Premium Probiotics 60 Billion CFU for digestive, immune, and nutrient support; Keto + Apple Cider Vinegar Pills for weight management and energy; and multi-collagen powders and capsules for skin, hair, nails, joints, and recovery.
Products and services
- Keto + Apple Cider Vinegar Pills: Ketogenic-focused supplement combining exogenous ketones and apple cider vinegar to support weight management and sustain energy levels for ketogenic lifestyles
- Magnesium Complex: Capsule-based formulation engineered to alleviate muscle cramps, improve sleep quality, and support heart and gut health with targeted magnesium in convenient daily capsules
- Multi Collagen Peptides Powder: Powder-form, peptide-based blend containing five collagen types to support skin, hair, nails, joints, and muscle recovery in an easy-to-use format
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Purely Optimal
Everly Wellness
HQ: United Kingdom
Website
- Description: Provider of honest, expertly researched, personalised nutritional products, offering a personalised daily vitamin pack delivered monthly to assist consumers in achieving lifestyle and health goals; London-based technology healthcare company.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Bonafide
HQ: United States
Website
- Description: Provider of scientifically-backed, natural nutraceutical and health products for women's menopause and vaginal health, via a direct-to-physician model. Products include Relizen for hot flashes/night sweats; Revaree for vaginal dryness; Ristela for sexual satisfaction; Clairvee for odor and pH; Serenol for emotional PMS; and Silvessa System for healthier hair and skin during menopause.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Nutrafol
HQ: United States
Website
- Description: Provider of natural, drug-free, clinically backed nutraceutical hair growth supplements using an individualized, whole-body approach to address internal root causes. Offerings include Women's (18-44), Women's Balance (45+), Women's Vegan (plant-based diets), Men's (18+; targets stress, nutrition, DHT without affecting sexual performance), and Postpartum (OBGYN-formulated for the first year after childbirth or while breastfeeding).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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NaturaMed Pharma
HQ: Norway
Website
- Description: Provider of distribution services for food supplements, pharmaceuticals, and health care and athletic products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full NaturaMed Pharma company profile →
ProPhase Labs
HQ: United States
Website
- Description: Provider of clinically proven remedies and diagnostic/genomic services, including Cold-EEZE to reduce the duration of the common cold and Kids-EEZE to alleviate cold symptoms in children; whole genome sequencing for consumers, universities, and the healthcare industry; Equivir dietary supplement as a broad-based antiviral; Equivir G, a prescription antiviral under development; and BE-Smart for detecting esophageal cancer.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ProPhase Labs company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Purely Optimal
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Purely Optimal
2.2 - Growth funds investing in similar companies to Purely Optimal
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4 - Top valuation comps for Purely Optimal
4.2 - Public trading comparable groups for Purely Optimal
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