Company profile: HowStuffWorks
1.1 - Company Overview
Company description
- Provider of entertaining and informative edutainment content, including articles on science, technology, culture and lifestyle; educational podcasts (e.g., Stuff You Should Know), videos, books, and educational resources. A for-profit publisher and commercial website, parent to 18 brands including Stuff You Should Know, Stuff You Missed in History Class and Stuff Mom Never Told You, across multiple platforms.
Products and services
- Podcasts: HowStuffWorks produces educational podcasts, including 'Stuff You Should Know', publishing entertaining, informative series across multi-platform distribution to reach a highly engaged fan base
- Articles: The team architects web-based articles spanning science, technology, culture, and lifestyle, integrating videos and illustrations to deliver support, information, and reviews for educational use
- Videos: It offers edutainment-focused videos that complement articles and podcasts by delivering visual explanations of various topics across platforms
Key contacts
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Financial details
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1.2 - Competitors and similar companies to HowStuffWorks
Liquor.com
HQ: United States
Website
- Description: Provider of a website for cocktails and spirits, featuring comprehensive cocktail recipes (classic, modern, original), detailed spirits information with reviews and recommendations, guides to local bars, and newsletters with cocktail recipes, wine guides, and food news, plus recipe browsing by base spirit and by cocktail type (classics, punches, frozen, Tiki).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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View full Liquor.com company profile →
News360
HQ: United States
Website
- Description: Provider of a content personalization platform for news readers and publishers, offering a personalized news app (News360) for consumers and an editorial analytics platform (NativeAI) for publishers, with more than 7M users on iOS.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full News360 company profile →
Bounty
HQ: United Kingdom
Website
- Description: Provider of support and information for families transitioning to parenthood across key life stages from pregnancy to birth to toddler to pre-school, including an online community where mums find advice, help, reassurance, and share problems, worries, tips, and achievements.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bounty company profile →
Mom
HQ: United States
Website
- Description: Provider of a community created by moms offering support, encouragement, and tools to help parents raise happy, kind, and confident kids, from pregnancy to empty nest and beyond.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full Mom company profile →
MMA Junkie
HQ: Canada
Website
- Description: Provider of independent mixed martial arts news, including breaking news, interviews, fight announcements, and event information from the UFC, Strikeforce, Bellator, DREAM, and other top MMA promotions. A three-time World MMA Awards "Best Media Outlet" winner and content partner of Yahoo! Sports.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MMA Junkie company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for HowStuffWorks
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to HowStuffWorks
2.2 - Growth funds investing in similar companies to HowStuffWorks
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4 - Top valuation comps for HowStuffWorks
4.2 - Public trading comparable groups for HowStuffWorks
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