Company profile: Wurl
1.1 - Company Overview
Company description
- Provider of CTV solutions for content publishers and streamers to maximize revenue, grow audiences, and strengthen brand value. BrandDiscovery for emotion and context ad matching, Monetization with access to exclusive demand, Audience Acquisition, Distribution for quick CTV channel setup and ad management, Global FAST Pass for device/streamer requirements in global distribution, and ContentDiscovery, an AI engine with real-time ROAS insights.
Products and services
- Monetization: Enterprise-grade system that maximizes revenue across CTV inventory for publishers and streamers by delivering access to exclusive demand across connected TV ad placements
- Audience Acquisition: Data-driven product that captures new audiences and increases engagement with streaming content for publishers and streamers within CTV
- BrandDiscovery: Context-aware product that matches ads with the emotion and context of programming to improve ad performance across connected TV content streams
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Wurl
BNI Video
HQ: United States
Website
- Description: Provider of software solutions, tools and services for video service providers in the cable, telecommunications and wireless industries. Backed by Cisco, Comcast Interactive Capital, Time Warner Cable, Castile Ventures and Charles River Ventures; founded in 2009.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Zenterio
HQ: Sweden
Website
- Description: Provider of an independent OS for interactive TV aimed at creating an industry standard, with multiscreen UI, data analytics, consulting and value-added services for TV operators. Offers SparQ pay TV middleware and UX for Android TV and Linux devices, and system integration and engineering services to broadcasters and telecom operators. Partners with global system integrators, set-top box suppliers, and CA/DRM providers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Okast
HQ: France
Website
- Description: Provider of a video content management and OTT platform enabling creators to build branded VOD, live streaming platforms, FAST channels, and mobile apps without code, supporting AVOD, TVOD, and SVOD. Offers live streaming tools (instant replay, live-to-VOD, live chat), content and royalty management, integrated ad stack (25+ SSPs, SCTE35), data tools for performance, engagement and churn, plus a community with training and marketing support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ProSiebenSat.1
HQ: Germany
Website
- Description: Provider of mass media services operating television, radio stations and print businesses. One of Europe’s largest independent media groups, it reaches 42 million households and runs 15 TV stations across Germany, Austria and Switzerland. Offerings include the Joyn streaming platform, TV channels ProSieben, SAT.1 and Kabel Eins, plus Flaconi online beauty retail and Verivox consumer comparison services in energy and telecommunications.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Mixed Signals
HQ: United States
Website
- Description: Provider of digital content monitoring solutions, offering digital services, transport streams, ad insertion, switched digital video, video on demand, and interactive content, including Sentry for early detection, diagnosis, and repair of video and audio errors, as well as carousel and bandwidth.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mixed Signals company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Wurl
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Wurl
2.2 - Growth funds investing in similar companies to Wurl
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4 - Top valuation comps for Wurl
4.2 - Public trading comparable groups for Wurl
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