Company profile: AdvertiseCast
1.1 - Company Overview
Company description
- Provider of a podcast ad buying and management platform with full-service campaign management to reduce friction. Its proprietary software enables simple campaign creation and management and a marketplace (Libsyn Ads) where podcasters monetize via host-read ads across arts, business, comedy, education, and fiction podcasts.
Products and services
- Libsyn Ads | Podcast Advertising Network: A proprietary platform where podcasters add shows to a marketplace to monetize through host-read ads from brands, enabling simple campaign creation and management
- Advertise on Business Related Podcasts: Industry-leading placements that link brands and agencies to business-focused podcasts in the marketplace, backed by simple campaign creation and management through AdvertiseCast’s software platform
- Advertise on Comedy Related Podcasts: Full-service placements on comedy-focused podcasts via the marketplace, reducing advertising friction with easy buying, campaign creation, and management for brands and leading agencies
Key contacts
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Financial details
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1.2 - Competitors and similar companies to AdvertiseCast
NitroPay
HQ: United States
Website
- Description: Provider of a managed, data-driven ad platform for publishers. Offerings include display ads that maximize revenue via major exchanges, a video ad player with instream/outstream formats, ad-block recovery using allow list messaging and Acceptable Ads, NitroView for a daily index tracking ad industry revenue opportunities based on historical earnings data, and NitroDex for historical revenue data and seasonality insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full NitroPay company profile →
PopShops
HQ: United States
Website
- Description: Provider of a product datafeed aggregator and database of affiliate retail products available to publishers, developers, and website niche-builders.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full PopShops company profile →
ID5
HQ: United Kingdom
Website
- Description: Provider of independent shared identity infrastructure for ad tech platforms and premium publishers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ID5 company profile →
Hydra Network
HQ: United States
Website
- Description: Provider of the largest performance-based, multichannel digital ad platform that drives new sales, leads, and ad engagements on a pure cost-per-action (CPA) basis for many of the largest and best-known consumer product and service companies. Distributes action-oriented, customer acquisition campaigns in search, email, and web display.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Hydra Network company profile →
United Screens
HQ: Sweden
Website
- Description: Provider of media-tech services for YouTubers and advertisers, operating as a YouTube multi-channel network (MCN) since 2013. Offers premium services that empower creators to grow viewership and revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full United Screens company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for AdvertiseCast
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to AdvertiseCast
2.2 - Growth funds investing in similar companies to AdvertiseCast
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4 - Top valuation comps for AdvertiseCast
4.2 - Public trading comparable groups for AdvertiseCast
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