Company profile: IronGrid Data
1.1 - Company Overview
Company description
- Provider of anonymized household-level television viewership data, leveraging a federated national panel of over 8 million households and delivering data in a Common Household Viewership format to companies across the United States, serving advertising agencies, analytics companies, DSPs, and DMPs.
Products and services
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Financial details
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1.2 - Competitors and similar companies to IronGrid Data
Cataneo
HQ: Germany
Website
- Description: Provider of IT solutions for the TV and media industry, including MYDAS for air time sales management and ad traffic across media (inventory, traffic, campaign and sales modules); MYTOS for multi-channel management of linear/non-linear ads with content management, broadcast scheduling and program planning; AMM as an EDI hub for communication, data transfer and TV commercial bookings; and MYOC for budget, campaign and online media planning.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: βββββ
- Total funding raised: $βββm
- Backers: ββββββββββ
- Acquisitions: ββ
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NewsMaker Systems
HQ: United States
Website
- Description: Provider of broadcast media production and distribution solutions specializing in electronic newsroom automation, including NewsCaster CONTROL for full automation of NewTek TriCaster and IP Series, NewsCaster CONNECT bridging existing newsroom systems to TriCaster/IP for dynamic updates, and NewsCaster COMPOSE as an all-in-one solution for show planning, automation, and broadcast production.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: βββββ
- Total funding raised: $βββm
- Backers: ββββββββββ
- Acquisitions: ββ
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ZoneΒ·tv
HQ: Canada
Website
- Description: Provider of AI-powered video curation tools and personalized TV services, including ZoneΓΒ·tv Studio to create, manage and deliver video across platforms; ZoneΓΒ·ify, a personalized network with 6,000+ hours, 50,000 titles and 12 themed channels; Ingage for interactive merchandising, games and quizzes; OnDemand SVOD/AVOD niche channels on pay TV; and F.A.S.T. 2.0 free ad-supported channels with movies, live channels and interactive events.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: βββββ
- Total funding raised: $βββm
- Backers: ββββββββββ
- Acquisitions: ββ
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MACCS
HQ: The Netherlands
Website
- Description: Provider of market-leading software solutions for the global motion picture industry's film distribution, helping customers focus on their core business. Innovating since developing ground-breaking technology, the company serves customers on all continents and operates with over 50 employees across four offices.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: βββββ
- Total funding raised: $βββm
- Backers: ββββββββββ
- Acquisitions: ββ
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Codex
HQ: United Kingdom
Website
- Description: Provider of Emmy Award-winning manufacturing and design for the media and entertainment industry, creating custom products including high-performance media and workflow systems supporting leading camera vendors for feature, television, and commercial production.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: βββββ
- Total funding raised: $βββm
- Backers: ββββββββββ
- Acquisitions: ββ
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for IronGrid Data
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Buyer group 1: ββββββββ ββββββββ
ββ companies
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Key Products: ββββββββ, ββββββββ, ββββββββ, ββββββββ
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Buyer group 2: ββββββββ ββββββββ
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Description: ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ
Key Products: ββββββββ, ββββββββ, ββββββββ, ββββββββ
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Buyer group 3: ββββββββ ββββββββ
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Description: ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ
Key Products: ββββββββ, ββββββββ, ββββββββ, ββββββββ
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to IronGrid Data
2.2 - Growth funds investing in similar companies to IronGrid Data
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4 - Top valuation comps for IronGrid Data
4.2 - Public trading comparable groups for IronGrid Data
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