Company profile: HomeSmart
1.1 - Company Overview
Company description
- Provider of real estate brokerage technology and services, offering RealSmart Broker to centralize transactions, communications, education, recruitment, and accounting integration, and RealSmart Agent for transaction tracking, document management, marketing tools, and online training; plus franchising, buyer and seller services, and centralized career services.
Products and services
- Franchising: A scalable brokerage model that offers proprietary software and technology, delivering agents services and value at a low cost
- RealSmart Broker: An enterprise-grade brokerage performance platform centralizing transaction systems, broker/agent communications, education portals, recruitment assistance, and accounting integration for streamlined oversight
- RealSmart Agent: A cloud-based productivity platform enabling agents to track transactions, manage documents, access marketing tools, and participate in online education and training
Key contacts
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Financial details
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1.2 - Competitors and similar companies to HomeSmart
Immoweb
HQ: Belgium
Website
- Description: Provider of a Belgian real estate website enabling users to sell and rent residential and business properties. The platform lists houses, apartments, lofts, villas, land, covered parking spaces, garages, and other properties across Belgium. Immoweb is the country's largest real estate website.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Immoweb company profile →
Uhomes
HQ: China
Website
- Description: Provider of student accommodation and housing worldwide with verified reviews, offering secure, fully furnished properties and more than 20,000 student apartments and rooms near universities. Services include a streamlined three-step booking process, a wide range of options (studios, en-suites, shared rooms, apartments), and a homestay program that matches students with host families and provides ongoing support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Uhomes company profile →
PropertyPal
HQ: United Kingdom
Website
- Description: Provider of a local property portal showcasing homes for sale and rent across Ireland and Northern Ireland. Features searchable property listings with filters, email alerts for matching listings, saved favourites with price/status updates, Pals & Sharing for sharing properties, an Area Price Tracker with market data since 2005, and handy mortgage tools for cost calculations.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full PropertyPal company profile →
Erasmusu
HQ: Spain
Website
- Description: Provider of an online community and platform for international exchange students to book verified student accommodation (rooms, flats, studios) with flexible booking options, find roommates, and connect via forums, plus information on cities, universities, and scholarships for studying abroad.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Erasmusu company profile →
Kamernet
HQ: The Netherlands
Website
- Description: Provider of a Dutch classified platform for rental properties—rooms, studios, and apartments—helping students and starters find homes, roommates, or tenants and contact landlords directly. Offers advertising services including content creation and integration, sponsored content, social media campaigns, newsletters, demographic-based mailings, and profile exposure, with listings across the Netherlands.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Kamernet company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for HomeSmart
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to HomeSmart
2.2 - Growth funds investing in similar companies to HomeSmart
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4 - Top valuation comps for HomeSmart
4.2 - Public trading comparable groups for HomeSmart
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