Company profile: TourFactory
1.1 - Company Overview
Company description
- Provider of digital marketing solutions for real estate professionals, including professional photography (interior, twilight, aerial), videography, drone work, 3D walk-throughs, floor plans, virtual tours; premium property websites with listing video, automatic syndication, seller reports, flyers, postcards, social media sharing tools; dashboards with viewer activity statistics, property portfolios, and authorized photographers.
Products and services
- Professional Media Services: Delivers interior, twilight, aerial (drone), video, and floor plan photography for real estate listings, producing high-quality architectural visual media for marketing assets
- Professional-grade
- PowerHouse Package: Integrates a premium property website, mobile tour, listing video, automatic syndication, seller's reports, flyers, postcards, and social media sharing tools to market homes
- Integrated
- Premium Property Website: Architects an electronic property presentation media with syndication and feature set for listings, available as single-use or via memberships to promote homes
- Web-based
Key contacts
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Financial details
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1.2 - Competitors and similar companies to TourFactory
Morris Marketing Group
HQ: Canada
Website
- Description: Provider of customizable and automated real estate marketing systems; a family-owned, 3rd generation company.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Morris Marketing Group company profile →
Market Leader
HQ: United States
Website
- Description: Provider of cloud-based sales and marketing solutions for real estate professionals, brokerages, and franchises, including exclusive buyer and seller lead generation (Leads Direct, HouseValues, Network Boost), custom websites, CRM, and marketing software. Offers Engagement Co-Pilot for lead nurture automation and client relationship management, and Lead Intel for behavioral insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Market Leader company profile →
Lasso CRM
HQ: Canada
Website
- Description: Provider of CRM technology for new home marketing and sales, helping builders, developers, and new homes agencies sell more, easier, faster, and more profitably.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Lasso CRM company profile →
rSquared CRE
HQ: United States
Website
- Description: Provider of cloud-based commercial real estate software, including rDCF for underwriting, forecasting, asset management, and comprehensive investment analysis with integrated debt and waterfall modeling, and rBudget for budgeting and reforecasting, integrating with major accounting systems to streamline data entry and financial reporting.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full rSquared CRE company profile →
LCP Media
HQ: United States
Website
- Description: Provider of digital marketing solutions for real estate, including photography, virtual tours, 3D renderings, and virtual staging. Offers TourBuilder Pro to create, store, organize, and track virtual tours, videos, renderings, photography, and floor plans; TourBuilder Go for unit-level capture; professional apartment photography; photorealistic 3D renderings; virtual staging; and TourBuilder Clips converting 360° shots into short-form videos and GIFs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full LCP Media company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for TourFactory
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to TourFactory
2.2 - Growth funds investing in similar companies to TourFactory
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4 - Top valuation comps for TourFactory
4.2 - Public trading comparable groups for TourFactory
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