Company profile: Too Faced
1.1 - Company Overview
Company description
- Provider of innovative cruelty-free cosmetics, including Better Than Sex Mascara, Born This Way Ethereal Glow Illuminating Smoothing Concealer, Lip Injection Extreme and Maximum Plump products, chocolate-scented cocoa powder-infused formulas, and Cloud Crush Blush; established in 1998 in Irvine, California.
Products and services
- Born This Way Ethereal Glow Illuminating Smoothing Concealer: A cruelty-free, 24-hour wear concealer delivering hydration, illumination, and smoothing to perfect skin’s appearance for extended, comfortable coverage
- Better Than Sex Mascara: A cruelty-free conditioning mascara engineered to lengthen, lift, and curl lashes, creating a visibly elevated lash look while nourishing during wear
- Lip Injection Extreme Lip Plumper: A cruelty-free lip plumper producing instant and long-term plumping effects, architected to visibly augment lip fullness shortly after application and over time
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Too Faced
Niche Beauty
HQ: Germany
Website
- Description: Provider of an online portal dedicated to selecting and importing luxury cosmetic brands worldwide, offering skincare including day creams, night creams, face oils, vitamin C serums, and serums with active ingredients. Products target dryness, aging, blemishes, dark spots, and support hydration, repair, and a more even skin tone.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Supergoop!
HQ: United States
Website
- Description: Provider of sun protection skincare, offering Unseen Sunscreen SPF 40 that is invisible on skin and suitable under makeup; PLAY Everyday Lotion SPF 50 for face and body; Glowscreen SPF 40 for a glowy, sun-kissed look; Mineral Unseen Sunscreen SPF 40 with sheer, weightless protection; and Lipscreen Sheer SPF 30.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Product Club
HQ: United States
Website
- Description: Provider of tools for professional colorists.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Makeup by Mario
HQ: United States
Website
- Description: Provider of online beauty products, offering SurrealSkin Foundation for customizable, long-wearing luminous coverage; SoftSculpt Shaping Stick for contouring; MoistureGlow Plumping Lip Serum; Soft Pop Blush Stick; Master Mattes Eyeshadow Palette; Ultra Suede Sculpting Lip Pencil; plus glam quad gift sets, soft pop powder blush, and lipsticks.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Makeup by Mario company profile →
Jupiter
HQ: United States
Website
- Description: Provider of organic CBD tinctures and plant-based supplements for sleep, stress reduction, and wellness, offered through a mission-driven e-commerce wellness brand focused on purity, potency, and transparency.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Jupiter company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Too Faced
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Too Faced
2.2 - Growth funds investing in similar companies to Too Faced
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4 - Top valuation comps for Too Faced
4.2 - Public trading comparable groups for Too Faced
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