Company profile: Violet Grey
1.1 - Company Overview
Company description
- Provider of an e-commerce beauty marketplace offering a curated selection of skincare, makeup, hair care, fragrance, and bath & body products approved by industry experts, along with makeup recommendations, reviews, and information.
Products and services
- Makeup: A luxury-brand collection featuring foundations, lipsticks, and highlighters from Chanel and Tom Ford for complexion, lip, and highlighting applications
- Skin Care: A performance-selected range including cleansers, serums, moisturizers, and masks from brands like Augustinus Bader and La Mer for cleansing, treatment, hydration, and masking needs
- The Industry’s Beauty Edit: A committee-approved curated selection spanning skincare, makeup, hair care, and fragrance, presenting expert picks within VIOLET GREY’s marketplace enabling consumers to purchase beauty care products
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Violet Grey
Lola
HQ: United States
Website
- Description: Provider of a subscription service delivering feminine care essentials; the first lifelong brand for a woman's body, offering transparency and candor in products and content for reproductive health.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Lola company profile →
Zotos Professional
HQ: United States
Website
- Description: Provider of hair care and styling products, manufacturing and commercializing shampoos, hair color, and conditioners. Offerings include AGEbeautiful Hair Color for full gray coverage and vibrant color; Nutri-Ox Densifying Tonic and 2% Minoxidil for Women for thinning hair and regrowth; Ultra Bond for bond strengthening; All About Curls for curly hair; and Biotera moisturizing shampoo and conditioner.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Zotos Professional company profile →
Ourself
HQ: United States
Website
- Description: Provider of a pioneering Subtopical Skincare System merging biotech science with convenience and control, offering hyaluronic acid Lip Filler, HA+ Replenishing Eye Serum for dark circles, redness, and wrinkles, Daily Renewal Cream with peptides, niacinamide, and antioxidants, Lip Conditioner for moisture and volume, and patented Tiered-Release Vesicle Technology to deliver hyaluronic acid to targeted areas and restore facial and lip volume.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Match
HQ: United States
Website
- Description: Provider of custom beauty products via a proprietary end-to-end mobile app that analyzes unique skin tone and conditions, blending products to order within 24 hours, exclusively formulated for you.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Match company profile →
Gilchrist & Soames
HQ: United States
Website
- Description: Provider of cosmetic-grade toiletry collections and spa, bath and body products for world-class hotels, exclusive resorts, and prestigious spas worldwide, with over thirty years of presence. Based in Indianapolis, Indiana, and Peterborough, England.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Gilchrist & Soames company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Violet Grey
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Violet Grey
2.2 - Growth funds investing in similar companies to Violet Grey
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4 - Top valuation comps for Violet Grey
4.2 - Public trading comparable groups for Violet Grey
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