Company profile: Julep
1.1 - Company Overview
Company description
- Provider of a full-stack ecommerce beauty brand controlling product development, testing, rapid manufacturing, and distribution, leveraging crowdsourced feedback via social channels to create makeup products. Offers creme-to-powder eyeshadow sticks and sets, Cushion Complexion concealer/corrector/foundation with turmeric, gel eyeliner pencils, and a virtual try-on tool.
Products and services
- Cushion Complexion Concealer+Corrector+Foundation with Turmeric: A turmeric-infused, multi-purpose component that unites concealer, corrector, and foundation functions, engineered for combined application with skincare benefits
- Virtual Try-on: A web-based tool allowing users to virtually try on makeup shades to find their preferred options, architected to support online shade exploration
- 6 Piece Eyeshadow 101 Crème-to-Powder Waterproof Eyeshadow Stick Set: A waterproof, six-piece assembly of Eyeshadow 101 sticks that transition from crème-to-powder, engineered as six individual sticks packaged together
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Julep
Zirh
HQ: United States
Website
- Description: Provider of super-premium men's grooming products, available in high-end department stores, specialty outlets and online. Offers skincare starter kits (face wash, facial scrub, vitamin serum, daily moisturizer), men's shave products (shave gel, shaving cream, pre-shave oil, beard oil, aftershaves, shaving kits), and a range of men's fragrances.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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InstaNatural
HQ: United States
Website
- Description: Provider of natural and effective skin care products, originating as a small business with a mission to create such products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full InstaNatural company profile →
Clean Skin Club
HQ: United States
Website
- Description: Provider of skincare, facial hygiene, and cosmetics products, including Clean Towels—single-use, ultra-soft, biodegradable face towels to prevent bacterial transfer; a fortifying foaming gel cleanser; a salicylic acid clearing mist for breakouts; a daily moisturizer; a Vitamin C brightening booster; and a hydrating glow mist with hyaluronic acid, pineapple enzymes, and peptides.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Clean Skin Club company profile →
Beautycon
HQ: United States
Website
- Description: Provider of a global community and events for fashion, beauty, and lifestyle, bringing together content creators, celebrities, fans, and brands. Offerings include Beautycon LA; main stage experiences on trends, techniques, and product recommendations; celebrity meet & greets; VIP experiences with priority entry, VIP lounges, and special meet-and-greets; interactive brand activations; and style and fashion exhibits.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Beautycon company profile →
Vermouth
HQ: United States
Website
- Description: Provider of a social media app reimagining consumer–local business relationships, and beauty products including Lip Crayon Flights—themed collections of five blendable lip crayons made with over 70% moisturizing ingredients—and Vermouth To Go, a reusable, plastic-free tube for storing and applying a single lip crayon on the go, with a crayon included.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Vermouth company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Julep
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Julep
2.2 - Growth funds investing in similar companies to Julep
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4 - Top valuation comps for Julep
4.2 - Public trading comparable groups for Julep
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