Company profile: Mented Cosmetics
1.1 - Company Overview
Company description
- Provider of direct-to-consumer beauty products, including makeup, skincare, and personal care, designed with pigmented formulas for diverse skin tones; all offerings are cruelty-free and vegan.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Mented Cosmetics
Eleven
HQ: Sweden
Website
- Description: Provider of online and offline cosmetics retail, offering a wide range of beauty products—including makeup, skincare, perfumes, and hair care—available in physical stores and online. Features brands such as Lancôme, Biotherm skincare, Kérastase professional-level haircare, Armani perfumes, and Nioxin products for treating thinning hair and improving hair volume.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Eleven company profile →
EM Cosmetics
HQ: United States
Website
- Description: Provider of online cosmetics for teenage girls, offering tinted lip serum, velvet lip creme, eyeshadow palettes, soft and radiant blushes, and a cushion foundation with SPF. Products feature buildable color, smooth blendability, and hydrating ingredients like hyaluronic acid, peptides, and avocado oil.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full EM Cosmetics company profile →
Function of Beauty
HQ: United States
Website
- Description: Provider of personalized hair, skin, and body care products tailored to individual profiles, goals, and aesthetic preferences. Customers create custom shampoos, conditioners, styling products, and co-wash; skincare cleansers, serums, and moisturizers; and body wash and lotion. Offers a membership for ongoing deliveries with early access and free shipping, electronic gift cards, and uses ingredients free of sulfates.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Function of Beauty company profile →
Blo
HQ: Canada
Website
- Description: Provider of blow dry bar beauty services via a network of single- and multi-unit salon franchisees. Offers simple, reasonably priced blowout packages and styling, including Blow Out (wash and style into signature looks), Blow Out + Bonded Extensions, Blow Out + Extended Time, Blow Out + Hidden Assets (clip-in extensions), Custom Look - Up Do, and Custom Look + With Wash & Blow Out.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Blo company profile →
Lime Crime
HQ: United States
Website
- Description: Provider of cruelty-free makeup and hair products sold online, including lip, eye, and other cosmetics. Offerings include Velvetines full-coverage matte liquid lipsticks, Unicorn Hair semi-permanent hair dye in over 35 shades, and the Dark Reign holiday collection featuring deep shades and metallics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Lime Crime company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Mented Cosmetics
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Mented Cosmetics
2.2 - Growth funds investing in similar companies to Mented Cosmetics
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4 - Top valuation comps for Mented Cosmetics
4.2 - Public trading comparable groups for Mented Cosmetics
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