Company profile: Smashbox
1.1 - Company Overview
Company description
- Provider of photo studio-inspired prestige cosmetics via an online marketplace, offering makeup for face, eyes, lips, and cheeks, plus travel, gifts, accessories, palettes, and kits. Notable products include Photo Finish primers (Smooth & Blur; Control Mattifying with salicylic acid; Resurface Smooth + Renew), Always Sharp Waterproof Kohl Liner, and Halo Healthy Glow primer and Sculpt + Glow palette.
Products and services
- Photo Finish Control Mattifying Primer with Salicylic Acid: A salicylic acid–based primer that helps control oil and reduce shine, crafting a mattified surface for makeup
- Photo Finish Resurface Smooth + Renew Primer: A glycolic acid and witch hazel–infused primer that smooths and renews the skin’s surface, engineered to refine texture before makeup
- Photo Finish Smooth & Blur Primer: A photo studio-inspired base that smooths and blurs skin texture to create an even canvas for precise makeup application
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Smashbox
Bravo Sierra
HQ: United States
Website
- Description: Provider of military-native performance wellness personal care and accessories, including a versatile hair & body solid cleanser for hair, face, and body in various scents; aluminum-free deodorant with all-day odor and sweat protection; lightweight moisture-control workout socks with a second-skin fit; a heavy-duty nylon toiletry bag; citrus & cedarwood eau de cologne; and a durable 26 oz shaker bottle made in the USA.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bravo Sierra company profile →
Renpure
HQ: Canada
Website
- Description: Provider of beauty products, including a plant-based Marula Oil & Aloe Shampoo and Conditioner that hydrates and smooths dry, frizzy hair by sealing the hair cuticle, and body washes and body lotions that clean and moisturize the skin, available in various fragrances.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Renpure company profile →
Boldking
HQ: The Netherlands
Website
- Description: Provider of smarter engineered razors conveniently home delivered at fair prices; a leading European online razor brand serving hundreds of thousands of customers in 8 countries, focused on removing frustrations and adding to the pleasures of shaving.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Boldking company profile →
Face Reality Skincare
HQ: United States
Website
- Description: Provider of skincare products and treatment solutions, including acne and anti-aging care. Offers Certified Acne Expert Consultation to tailor protocols. Product range includes cleansers, eye care, hydration, masks, moisturizers, serums, sun protection, supplements, and toners, plus targeted items like Ultra Gentle Gel Cleanser, Sulfur Spot Treatment, Sal-C Toner, and 8% L-Mandelic Serum.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Face Reality Skincare company profile →
Restorsea
HQ: United States
Website
- Description: Provider of e-commerce skincare products, including a 3-step regimen (cleanser, serum, eye cream) designed to improve skin appearance within two weeks, plus individual items such as reviving cleansers, renormalizing serum, revitalizing eye cream, rejuvenating day cream, restoring night cream, and liquid gold face oils.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Restorsea company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Smashbox
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Smashbox
2.2 - Growth funds investing in similar companies to Smashbox
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4 - Top valuation comps for Smashbox
4.2 - Public trading comparable groups for Smashbox
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